1 / 12

Monthly Rep Update

This update provides product and service updates, market trends, new design wins and opportunities, sales tools, and upcoming lead gen events. It also highlights SOM market trends and critical link's engineering services.

daphnef
Download Presentation

Monthly Rep Update

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. Monthly Rep Update This sample update was compiled from April – July 2014 presentations

  2. Agenda • Product & Service Updates • SOM market trends • New design wins & opportunities – 5CSX, 335x, L138 • Product lifespan vs competitors • SOM customer targeting matrix • Sales Tools/Materials • New Product Overview presentations – MityCAM & MitySOM • Refreshed Engineering Services presentation • Rep Support portal now live! • Recent & Upcoming Lead Gen Events • Needs?

  3. SOM Market Trends • World Market for EmbeddedBoards, Modules & Systems (2013, IHS) • COM/SOM market growth is expected to outpace overall industrial market growth • COM/SOM market is projected to double from 2012 to 2017 -- 2x the growth rate of stand-alone boards • Key drivers: • Processor/design complexity • Reduced resources • Time to market / risk reduction • Component access (direct relationships, factory support, product longevity) Some of these same “make vs buy” decision drivers are influencing companies to consider outsourced engineering services.

  4. SOM Design Wins & New Opportunities • 5CSX • Particle counting system (Malvern) • Data recorder with “mini” 5CSX module (Avionica) • Ground-based multi-lateration system (SAAB Sensis) • Opportunity – maritime radar upgrade (Raytheon) • 335x • Lighting system controls (Cardinal Peak/Acuity Lighting) • 3D dental imaging (Sirona Dental) • Opportunity – 3D desktop printer (Form Labs) • L138 – no FPGA • Fast food wireless comms station (3M, TES design) • L138 – with FPGA • Opportunity – Emergency PA system (Federal Signal)

  5. SOM Product Lifespan Comparison Critical Link SOMs have 10-15+ years availability at product release, compared to 5, 7, or 8 year availability projections of other SOM manufacturers – both International & US-based

  6. Customer/Project Targeting Matrix Targets above 10K annual volume are good candidates for design sale & royalty agreements 15K+ Typical Make/Buy decision break point 10K Annual Volume 5K Majority of SOM customers are under 10K annual volume; average is ~600 EAU, projected to climb to ~1200 by 2017  Typical 335x opportunity volume is larger than L138 or 5CSX 1K <500 Low High Medium Project Risk (Schedule, Budget, Staff Availability, Technical Challenges)

  7. Customer/Project Targeting Matrix Project Risk tends to drive Engineering Services decisions 15K+ Customers facing high risk (often schedule, budget, or staffing) have a high likelihood of engaging in services work Customers with relatively low risk are less likely to consider services engagements, but may based on their technical skills and challenges 10K Annual Volume 5K 1K <500 Low High Medium Project Risk (Schedule, Budget, Staff Availability, Technical Challenges)

  8. Customer/Project Targeting Matrix Prime target for Services & Design Sale/Royalty; Potential for SOMs depends on customer priorities Potential Design Sale/Royalty, possible Services based on technical resources/ challenges 15K+ 10K Prime target for SOMs; Potential for Services likely to be driven by technical resources/ challenges Critical Link’s “sweet spot” – Prime target for SOMs & Services Annual Volume 5K 1K <500 Low High Medium Project Risk (Schedule, Budget, Staff Availability, Technical Challenges)

  9. Engineering Services Sales Presentation • Refreshed Engineering Services slides now available: view/download* *login required – register today!

  10. New Sales Tools/Materials • Sales Support portal is now live! • You need a login for CL’s engineering site to access; register at https://support.criticallink.com/redmine/ • Provides key links and presentations, including: • Link to Literature Library • Product & Services Overview presentations • SOM Training slides from Arrow FAE training • Monthly Rep Updates • This will continue to grow; let Amber, Tom or Omar know if there are specific materials you’d like to see posted *Next month we’ll review the engineering site to help familiarize with the structure & navigation.

  11. Lead Generation Events (April – July)

  12. Needs? • What should we be working on for you?

More Related