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January - March 2007

January - March 2007. Niklas Flyborg, Gunilla Rudebjer April 26, 2007. Highlights January - March 2007. All regions report growth Strong growth in integrated services and evaluation services Growth in international client segment Restructurings proceed according to plan

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January - March 2007

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  1. January - March 2007 Niklas Flyborg, Gunilla Rudebjer April 26, 2007

  2. Highlights January - March 2007 • All regions report growth • Strong growth in integrated services and evaluation services • Growth in international client segment • Restructurings proceed according to plan • Number of employees reduced by 95 during the quarter. • Stabilization and enhanced services in the UK • Enhanced evaluation services and increasingly digital solutions improved sales in the Nordic & Baltic region. • Continued positive development in the US, Germany and Portugal • New company name and brand launched • CisionPoint increasingly common offering • Sales offices established in Amsterdam and Hong Kong

  3. Cision new common corporate name and brand • The Annual General Meeting 2007 resolved to change the company’s name to Cision. • The Group gets a common name and uniform profile across all markets • CisionPoint increasingly common offering in all markets • A common name that applies to every part of the Group allows Cision to • Better leverage its international presence • Be an obvious partner to large and international clients. • Increase efficiency • Move towards services that contain analyzed information

  4. Market • Generally good market conditions, but tough competition in all service areas • Growing importance of reputation and brands drive demand • Rising demand for integrated services with value-added analyzed information • Growing demand within international client segment • New market roles as content becomes increasingly accessible • Publishers seek new revenue streams as print media declines in relative importance • Opportunities in mediating information • Consolidation will continue and increase, mainly driven by technological shift (digitalization), internationalization of industry and lack of critical mass amongst regional competitors.

  5. January – March 2007 • Restructuring expenses of SEK 20 (-) million

  6. Organic Growth & Operating Margin* (rolling 12 months) * Excluding write-down goodwill and restructuring expenses

  7. Operating Cash Flow and EBIT * (rolling 12 months) Amounts in SEK million * Excluding write down of goodwill and restructuring costs

  8. Balance Sheet March 31, 2007 Financial Assets, 189 Current receivables, 392 Other fixed assets, 258 Goodwill 1 959 Financial liabilities 924 Operating liabilities 477 Equity 1 289 Working capital: -85 Equity / Assets ratio: 45 % Debt / Equity ratio: 57 % Net debt: 735 Amounts in SEK million

  9. The Regions North America • Solid earnings • Organic growth amounted to 2 % (5 % excluding nonrecurring earnings in 2006) • Healthy demand for integrated services Rest of Europe • Improved earnings • Organic growth amounted to 2 % • Positive development in Germany and Portugal • Stabilization and enhanced service offering in UK Nordic & Baltic • Improved earnings • Organic growth amounted to 3 % • Digitalization increases client value in Cision’s software solution, CisionPoint

  10. Restructuring • Restructuring expenses amounted to SEK 20 million • Effects by the end of the year • Irish operations closed in January. • Costs reserved in 2006 The action programs are expected to lead to yearly savings of SEK 200 million with a full effect by 2009. Restructuring expenses are expected to total SEK 170 million. The impact on earnings based on the 2006 expense level and exchange rates is estimated as follows: Estimates of aggregate effects are preliminary and could be affected by outside circumstances, which could result in eventual changes in the time schedule.

  11. Cision today Strengths • Global market leader with a common brand • Unparalleled offering – breadth and depth • Large client base • Prime position in North America – the leading media market in the world • Strong cash flow Opportunities • Strong growth in international client segment • Strong position within our client segment • Effects from initiated cost reduction program • Increased synergies within and between regions • Expansions to new markets • Cision is well positioned to capitalize on a growing market.

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