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http://www.gymrat-fitness.com/double-your-vertical-leap-vertical-jumping-training. HubSpot’s Partner Office Hours for Marketing Agencies & Consultants. w/ Patrick Shea VAR Marketing Manager @mpatrickshea. Hashtag # HubSpotHours. This Episode, Past Episodes & Other Stuff!. HUBSPOT.TV.
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HubSpot’s Partner Office Hours for Marketing Agencies & Consultants w/ Patrick Shea VAR Marketing Manager @mpatrickshea Hashtag #HubSpotHours
This Episode, Past Episodes & Other Stuff! HUBSPOT.TV
HUBSPOT ANNOUNCEMENT: PARTNER VERTICAL SPECIALIZATION PROGRAM
WHAT IS IT? A Program for HubSpot Partners in which HubSpot provides qualified vertical-ized SMB leads and premium sales support to agencies who specialize in certain industries.
BDR QUALIFIES, DETERMINES VERTICAL, SETS APPOINTMENT INBOUND LEAD CONVERTS ON HUBSPOT.COM BDR HANDS OFF LEAD TO PARTNER
Ideas for Verticals Financial Services: Financial Planning, Insurance, Mortgage Business Services: Accountants, Printers, Business Coaches, Payroll Services Health & Wellness: Dentists, Doctors, Chiropractors, Physical Therapists Construction: Roofers, Renovations, Pool Installation, Plumbing, Electrical Hospitality: Hotels, Bed & Breakfast, Tourist Destinations
Benefits for Companies Speak with experts in their industry More Traffic, Leads & Sales More Quickly
Benefits for Agencies Specialize & excel in one vertical Differentiate against other agencies with vertical expertise Achieve economies of scale in content production and delivery of other services Scale = Profitability
HubSpot Metrics for Success Increased Customer Acquisition Velocity Improved Customer Success & Retention
Standardized Sales Process 1. Generate Leads Find Prospects to Call On 2. Research and Prospect Get to a Connect 3. Connect Schedule the Assessment 3. Qualify Determine worthiness for next step 5. Diagnostic & Goal Setting Align business goals with activities 6. Presentation & Experimentation Present Solution and/or Trial 7. Contract & Close Agree to Proceed
Inbound Marketing Retainers Fixed Length, Fixed Price, Fixed Scope & Fixed Frequency of Delivery
Standard Packages Across Industries BLOG + LANDING PAGES + EMAIL+ LEAD NURTURING + REVIEWS $1K FIVE ONE ONE ZERO ONE $3K FIFTEEN TWO TWO ONE FOUR $5K THIRTY FOUR FOUR TWO FOUR
AGENCY NEXT STEPS? APPLY! CREATE VERTICAL-SPECIFIC PAGE ON YOUR SITE CREATE BLOGS & OFFERS SPECIFIC TO VERTICAL
HUBSPOT NEXT STEPS? LAUNCH PROGRAM APPLICATION TRAIN New SALES Resources START Tee-ing Up Opportunities!
THANK YOU.
Learn How HubSpot Can Help pshea@hubspot.com
This Episode, Past Episodes & Other Stuff! HUBSPOT.TV
THANK YOU.