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Luxembourg

Luxembourg. Businessplan. Member of the supervisory board : Léa Verhaeghe General Manager : Vanessa Rodrigues Cardoso Manager’s Assistant : Flora André Finance Director : Davina Dos Anjos Marketing Director : Nora Kemp Human Resources Manager : Marie Charue

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Luxembourg

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  1. Luxembourg Businessplan

  2. Member of the supervisory board : Léa Verhaeghe General Manager : Vanessa Rodrigues Cardoso Manager’s Assistant : Flora André Finance Director : Davina Dos Anjos Marketing Director : Nora Kemp Human Resources Manager : Marie Charue General Secretary : Ana Marinheiro Board of directors

  3. Companies law: Public Limited Company (SA = société anonyme) Shares are sold minimum price: 5 € As shareholders individuals and companies are accepted Our Company Profile

  4. 21 rue d’Anvers L-1130 LUXEMBOURG Fax: ++352 499431 267 Address

  5. - Account holder Project Fieldgen IMPEX, 21, rue d’Anvers, L-1130 Luxembourg Name of the bank: DEXIA Banque Internationale à Luxembourg - Account number IBAN LU560023 1933 1458 5600 - Bank identification code (BIC) BILLLULL Company’s bank account

  6. import/ export of fair trade products Object

  7. Products Fairtrade sweets : nuts from Costa Rica cane sugar from Paraguay sesame from Nicaragua orange juice from Brazil cocoa from Mexico, Ghana, Sierre Leone Jewelery made of wood and/or silver from Senegal

  8. Trailer with wood and silver 5 €

  9. Ring of wood and silver 5 €

  10. Silver Ring 15 €

  11. Trailer of silver 10 €

  12. Substitute products Many substitute products but not Fairtrade

  13. Target group Mostly young people : 12-30 years old

  14. Market analysis SWOT (Strength, Weakness, Opportunities, Threat) analysis : Strengths : products of good quality, reasonable prices Weaknesses : products not well known

  15. Opportunities : competitors don't use to full capacity these products Treats : young costumers don't buy fair trade products because the prices are too high

  16. Very competitive Discounts for big orders 2,5% for orders > 50 € 5% for orders > 100 € Transport prices : Prices

  17. Sweets : 2 Weeks Jewelery : 6 Weeks Delivery Terms

  18. Distribution Exclusivity of Fairtrade products at school e-commerce In the bank agency for young people

  19. Advertising Facebook survey in our school Flyers and posters

  20. Financial Plan Bank account : 220 € (November 1st 2011) Costumers : 10% of 1600 students =160 students, others 50 Average retail price : 10 € Estimated turnover : 210 * 10 = 2100 €

  21. Thank you for your attention

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