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Truth, Lies, and Tobacco…

Truth, Lies, and Tobacco…. What Big Tobacco S hows Y ou. What if They S howed You This?. How They Do It. $8.37 BILLION spent on cigarette advertising alone in 2011 ( 328 million per year in Missouri) 83% of that spent on price discounts

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Truth, Lies, and Tobacco…

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  1. Truth, Lies, and Tobacco…

  2. What Big Tobacco Shows You

  3. What if They Showed You This?

  4. How They Do It • $8.37 BILLION spent on cigarette advertising alone in 2011 ( 328 million per year in Missouri) • 83% of that spent on price discounts • More than $24 million spent A DAY on tobacco advertising in 2011 • Source: www.cdc.gov

  5. What They Don’t Tell You • From 2000–2004, cigarettes caused $193 billion in annual health costs in the US alone ( $584 dollars per family in Missouri) • Cigarette smoking results in 5.1 million years of potential life lost in the United States annually • Tobacco kills 1 in 3 (33%) of teens who try it • Source: www.cdc.gov

  6. What is Counter Marketing? • To counter or take an opposing position on a controversial topic or to counter an impression that might be made by another party’s advertising. • Creating ads that use the same tactics that Big Tobacco does in their ads and targets the same market, but send a very different message

  7. Examples of Counter Marketing Adds

  8. Your Job • Spread the truth about tobacco by creating your own countermarking ad • You will have about 15 minutes to create an original ad within your group • Remember their ads… use their own strategies against them! • Each group will present their ad to the rest of us once time is up

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