DOMOTION the social shaping of future teleworking

1. SOCIAL LEARNING WITH ICT DOMOTIONthe social shaping of future teleworking Marc van Lieshout Jeroen Heres

2. SOCIAL LEARNING WITH ICT Personal factors Teleworking Environmental factors Behaviour TNO Marc van Lieshout, Jeroen Heres

3. DOMOTION - A REFLEXIVE PRACTICE DELIBERATE MONITORING OF INTRODUCTION OPEN LEARNING SPACE NO FIXED OBJECTIVES NO STRICT DEADLINES TNO Marc van Lieshout, Jeroen Heres

4. OBJECTIVES ENVIRONMENT FLEXIBLE WORK MANAGEMENT DOMOTION MOBILITY HOME FAMILY NEIGHBOORHOUD TNO Marc van Lieshout, Jeroen Heres

5. ACTOR NETWORK Almere I-city A’dam Cyburg Amsterdam Almere TNO Haarlem Advisory council of Traffic Haarlemmermeer ROA Ministry of Traffic and Transport Zaandam Hilversum TNO Marc van Lieshout, Jeroen Heres

6. SCOPE OF THE PROJECT IMPLEMENT TELEWORKING IN REGION OF AMSTERDAM TO MODERNISE (PUBLIC) ORGANISATIONS TO REDUCE CONGESTION TO INCREASE ECONOMIC ATTRACTIVENESS OF REGION TO SUPPORT VIABLE NEIGHBOURHOODS TNO Marc van Lieshout, Jeroen Heres

7. CORE ELEMENTS TELEWORK PILOTS At least three pilots multiplier effect Interactive approach Living lab, community approach In-depth research work-home situation Focus groups including family members Satellite office included Novel socio-technical arrangement TNO Marc van Lieshout, Jeroen Heres

8. TELEWORK PILOTS At least three pilots ONLY TWO: Both in Amsterdam Interactive approach VERY RESTRICTED FORM In-depth research work-home situation LIMITED Satellite office included FAILED TNO Marc van Lieshout, Jeroen Heres

9. Mobility analysis TNO Marc van Lieshout, Jeroen Heres

10. Corridor analysis Congestion in ROA-region (region of Amsterdam) TNO Marc van Lieshout, Jeroen Heres

11. Structure mobility monitor REGION Spatial distribution of employers per sector PILOTS DATA Behaviour of employers of other organisastions in the region PILOTORGANISATION Behaviour of employers in comparable organisations survey under teleworkers survey under total labour population EFFECT ON BEHAVIOUR Effects according scenario 1 Effects according scenario 2 Behaviour of teleworkers Behaviour of others TOTAL EFFECT REGIONAL UPSCALING Direct effect Potential effect TNO Marc van Lieshout, Jeroen Heres

12. Communication platformDOMOTION Interactive Website TNO Marc van Lieshout, Jeroen Heres

13. Information: Collecting and disseminating info on telework Communication: platform for teleworkers, managers, family members Interactive: platform to survey and research telework implementation process TNO Marc van Lieshout, Jeroen Heres

14. PRESENT SITUATION 60.000 teleworkers 6.000 less trips in morning rush hour TNO Marc van Lieshout, Jeroen Heres

15. ESTIMATED EFFECT ON ACCESSABILITY Contribution of teleworking: 1 tot 3% less trips ~ 4% less travel time Substitution effect leads to less positive outcomes! TNO Marc van Lieshout, Jeroen Heres

16. ESTIMATED EFFECT ON DELAYS Teleworking can lead to a reduction of 20% in delays TNO Marc van Lieshout, Jeroen Heres

17. COMPARISON TELEWORK – TRAFFIC MANAGEMENT Conclusion: Telework is cheap and effective way to reach accessability objectives TNO Marc van Lieshout, Jeroen Heres

18. CONCLUSIONS DOMOTION Effects of teleworking • Teleworking has POSITIVE effects (accessability, companywise, social). Increase of teleworking should be strived for. TNO Marc van Lieshout, Jeroen Heres

19. 1995 2004 future Doubling of number of teleworkers in 2008? Saved trips in region during rush hour Telework as important social trend 12000 Telework restricted to early adopters 6000 Circa 10% growth per annum = doubling in 7 jaar TNO Marc van Lieshout, Jeroen Heres

20. CONCLUSIONS OF DOMOTION Effects of teleworking • Teleworking has positive effects (accessability, companywise, social). Increase of teleworking should be strived for. Diffusion of teleworking • INCREASE in teleworking seems in reach • Biggest challenge: FROM POTENTIAL TO REAL PERFORMANCE TNO Marc van Lieshout, Jeroen Heres

21. Growth potential: doubling is realistic … BUT Employees are not allowed to Employees do not dare Home situation prohibits teleworking Biggest challenge: from willing to active TNO Marc van Lieshout, Jeroen Heres

22. CONCLUSIONS OF DOMOTION Effects of teleworking • Teleworking has positive effects (accessability, companywise, social). Increase of teleworking should be strived for. Diffusion of teleworking • Increase in teleworking seems in reach • Biggest challenge: from potential to real performance Policy • Several policy options. Search for the APPROPRIATE MIX. TNO Marc van Lieshout, Jeroen Heres

23. Policy goals 1. Directed at employers • Take away UNCERTAINTY about initial stage of teleworking • Make teleworking (FINANCIALLY) ATTRACTIVE 2. Direction (potential) employees • Take away INITIAL FEARS for teleworking • Improve HOME SITUATION for teleworking TNO Marc van Lieshout, Jeroen Heres

24. Policy options Lobby to national government Organise Introduction in all regional municipalities Active role (Brokers function, project agency) Best practices Show that telework ‘works’ Stimulate Financial/fiscal incentives Stimulate Diffusion of results and tools Domotion Communication campaign Telework Inform Teleworking at regional government Full regional roll-out TNO Marc van Lieshout, Jeroen Heres

25. OVERALL CONCLUSIONS • Follow up of DOMOTION limited • Changing economic situation: DRAWBACK ON FIGHTING CONGESTION (focus on economic growth) • Lasting results were difficult to grasp: LOSS OF POLITICAL COMMITMENT • Not all elements of DOMOTION have been realised • Regional upscaling did not happen: • SOCIAL AND POLITICAL MOMENTUM WAS LOST TNO Marc van Lieshout, Jeroen Heres

26. CONCLUSIONS SOCIAL LEARNING WITH ICT DOMOTION offers an interesting example of • PARTICIPATIVE SOCIO-TECHNICAL analysis • involvement in SOCIO-POLITICAL discourse concerning future prospects of socio-technical developments • PARTICIPATORY DESIGN TNO Marc van Lieshout, Jeroen Heres

27. THANK YOU TNO Marc van Lieshout, Jeroen Heres