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kinz. Group 18 Eric Bristol, Kevin Cuozzo, Scott Holz, David Lyman, Sailaja Patibandla, Andrea Sexton. Customer Pain/Need. Company Overview/ Business Mission. Handout cards
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kinz Group 18 Eric Bristol, Kevin Cuozzo, Scott Holz, David Lyman, Sailaja Patibandla, Andrea Sexton
Company Overview/ Business Mission Handout cards Skinz mission is to become the leading purveyor of interactive footwear that encourages the active participation of its wearers in its design and dissemination primarily through the Skinz’ website, kiosks and social networking venues. Through direct customer input our products and offerings will stay on the cutting edge of tween and young teen fashion.
Customer Interfaces Skinz Website Mall Kiosk
Core Processes/Systems Eye-popping designs Insights from data Rapid “Design to Doormat” Customer communities 3rd Party relationships Viral Marketing
Development Plan Talking Points • Hire Designers & Engineers • Select Manufacturer • Prototyping • Select IT Team • Orders, CRM, Website, & Analytics • 2 Test Kiosks – Boston metro • Marketing – Local, Online • Outsource – Legal, HR, payroll
Critical Risks • Team • Competition • Adoption patterns
Questions The Skinz team