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Boost Your Marketing Without Busting Your Budget

Boost Your Marketing Without Busting Your Budget. Creating an Email Marketing Campaign. E-Marketing Basics. A web site is a fundamental element of an effective marketing strategy Company naming considerations Availability of business name Availability of domain name

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Boost Your Marketing Without Busting Your Budget

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  1. Boost Your Marketing Without Busting Your Budget Creating an Email Marketing Campaign

  2. E-Marketing Basics • A web site is a fundamental element of an effective marketing strategy • Company naming considerations • Availability of business name • Availability of domain name • Trademark infringement concerns

  3. Integrated marketing strategy • Internet marketing drives customers to brick and mortar location • Traditional marketing drives customers to on-line “location” Newsletter Brochures Business cards Promo items Coupons www.extremesports.com Extreme Sports, Inc.

  4. Benefits of E-marketing • Reduce costs • Expand reach • Diversify message to market segments • Test market products • Market on the customer’s time • Develop customer relationships/loyalty • Get stickier results

  5. What is E-marketing? PROPOSED STATE OF ILLINOIS RULES AFFECTING SMALL BUSINESS Following are proposed rules of possible interest to small businesses published in the April 7, 2006 Illinois Register. During the 45-day comment period, individuals have an opportunity to express their support or opposition to the rule. To submit comments or to learn more about the proposed rules, contact Katy Khayyat at the Department of Commerce and Economic Opportunity Entrepreneurship Network Information Center via e-mail at kkhayyat@ildceo.net or call (800) 252-2923 or (217) 785-8020.

  6. Make your marketing “E”ffective • Relevant subject line • Identifiable “From” address • K.I.S.S. • Focused purpose • Clear message • Sound bites • Graphically attractive • Easy to navigate • Quick to load • Complete contact information

  7. Watch out for potholes • Blacklisting as a spammer • Over communicating • Miscommunication • Mixed messages • Poorly written or designed material

  8. Building your customer list • Mechanism for collecting names and email addresses • Business cards • Registration forms • Sign-up sheets at events • Web site email sign up • Place for storing names and email addresses • CRM software (ACT!, WebCats) • Email (Outlook) • Excel • Format for creating email distribution

  9. Customer list management

  10. SPAM

  11. SPAM • Opt-In (recipient has a previous relationship with you or your business) • Sign-up in store or website • Previous purchase • Business acquaintance or personal relationship • Disallowed • Non-specific email addresses (e.g. sales@company.com) • Distribution lists or mailing lists (email addresses that mail to more than one email address) • Always provide an easy way to get off your list

  12. Using an email marketing company • Easy-to-use design tools • No html required • Templates offer design options • Inexpensive • Under $.03 per piece • Minimize undeliverable mail due to spam filters • List management • Results information • Open rates, click through stats, bounce backs, forwards, opt outs • Reader specific details

  13. Email marketing results

  14. Email marketing results

  15. Email marketing results

  16. Constant Contact Demo

  17. Create a campaign

  18. Choose a template category

  19. Choose a design style

  20. Edit your campaign

  21. No HTML required! Edit your campaign

  22. Insert graphics

  23. Add links

  24. Preview your work

  25. Not crazy about the colors?

  26. Change the look

  27. Voila!

  28. E-Marketing made easy Questions?

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