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New Jersey At A Glance

New Jersey At A Glance. Shailja Mathur, MS, M.Ed. Senior Program Coordinator NJ SNAP-Ed Support Network February 19, 2009. Calcium: Select to Protect Working Together To Help Others. Target Audiences. NJ Social Marketing Campaign. The program is focused on:

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New Jersey At A Glance

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  1. New Jersey At A Glance Shailja Mathur, MS, M.Ed. Senior Program Coordinator NJ SNAP-Ed Support Network February 19, 2009

  2. Calcium: Select to Protect Working Together To Help Others

  3. Target Audiences NJ Social Marketing Campaign • The program is focused on: • African American and Hispanic parents and caregivers of children from birth to 8 years of age

  4. NJ Social Marketing Campaign • Launched September 2007 • Fiscal Year 2008 – Campaign Statewide • Collaborating Agencies in Every County

  5. Calcium: Select to Protect

  6. Calcium: Select to Protect

  7. SNAP OFFICES • Case workers hand brochures to clients with young childrenOR • Brochures or Tear Pad Pages are placed in every intake application packet

  8. SNAP OFFICES • Posters are hung in common areas and in some intake cubicles

  9. New Jersey Department of Labor – Youth Corp Program • Youth Corp units display posters in their communities • Housing Units • Bodegas

  10. Supermarkets • Approved by our regional FNS office • Calcium-related Health Fairs • Calcium-rich foods for sampling • Distributed campaign educational materials

  11. Additional Material Distribution • WIC Nutritionists teach SNAP-Ed calcium modules • SNAP-Ed educators teaching SNAP-Ed calcium lessons • Posters are displayed in school cafeterias and front offices • Materials are distributed by: • School nurses to parents • Federally Qualified Health Centers to their clients • Maternal and Child Health Consortiums educators to their participating families

  12. Evaluation • Quarterly we track: • The number of campaign materials provided to agencies, schools, and campaign partners • The number of consumers reached at participating retail establishments (we have health fairs etc.)

  13. Evaluation • Surveys are used in representative sites to assess: • Campaign Materials Seen • Knowledge of calcium • Importance of adequate intake of calcium in children as a result of viewing the campaign materials

  14. Survey Administration • Three Types of Agencies – Partnering in the Campaign • Four SNAP Offices • Two Retail Stores - Supermarkets • One Social Service Agency • 108 Individuals surveyed • Randomly selected

  15. Evaluation • Knowledge of Calcium:

  16. Evaluation • Knowledge of Calcium:

  17. Evaluation • Importance of adequate calcium for children as a result of viewing campaign materials

  18. Survey Methodology • SNAP Offices: • Control • Two Offices: posters and materials had not been distributed • Experimental • Two Offices: posters and materials were accessible for six months or more

  19. Survey Methodology • Supermarkets – Two • Conducted during calcium health fair event • Pre-test: • Survey completed then provided campaign materials • Post-test: • One month after health fair, same participants contacted by phone to complete post-test survey

  20. Survey Methodology • Social Service Agency • First Session • Pre-test survey conducted with nutrition education class • Second Session • Campaign materials provided • Last Session – 7 weeks later • Post-test survey conducted

  21. Survey Results(n = 108)

  22. FY 08 Grant Challenges • Maintenance of updated salaries for all personnel stated in the plan • Explanation for changes in indirect cost rates • Verification and explanation of sources of funding

  23. For more information on New Jersey Social Marketing Campaign contact: LeeAnn Weniger-Mandrillo Sr. Program Coordinator for Social Marketing Rutgers NJ Agricultural Experiment Station-RCE Supplemental Nutrition Assistance Program-Education (SNAP-Ed) Dept. of Nutritional Sciences 26 Nichol Ave, Davison Hall, 3rd floor New Brunswick NJ 08901  Phone: (732) 932-2135  Fax: (732) 932-6522  Email: weniger@njaes.rutgers.edu http://www.njfsnep.org/

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