1 / 8

Global Sponsorship Insights and Trends

This report provides insights into the annual growth and marketing spend by category, channels used in sponsorship, objectives in sponsorship evaluation, sponsorship spend by global region, metrics used to evaluate sponsorships, and the top 10 US sponsors.

darrellingram
Download Presentation

Global Sponsorship Insights and Trends

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. ANNUAL GROWTH BY MARKETING CATEGORY • Year-on-year % change • Source: IEG, 2016 • Extracted from Adstats: Global sponsorship • To click through to article, use Slide Show view

  2. MARKETING SPEND BY CATEGORY • 2016(f), % share where total media and marketing spend is $965.1bn • Source: GroupM’s This Year, Next Year; December 2015 • Extracted from Adstats: Global sponsorship • To click through to article, use Slide Show view

  3. CHANNELS USED IN SPONSORSHIP • % of respondents who ranked the factor a 9 or a 10 on a 10-point • scale, where 10 is extremely valuable • Source: IEG/ESP Properties 2015 Sponsorship Decision-Makers Survey • Extracted from Adstats: Global sponsorship • To click through to article, use Slide Show view

  4. OBJECTIVES IN SPONSORSHIP EVALUATION • % of respondents who ranked the factor a 9 or a 10 on a 10-point • scale, where 10 is extremely valuable • Source: IEG/ESP Properties 2015 Sponsorship Decision-Makers Survey • Extracted from Adstats: Global sponsorship • To click through to article, use Slide Show view

  5. SPONSORSHIP SPEND BY GLOBAL REGION • 2016(f), US$bn • Source: IEG, 2016 • Extracted from Adstats: Global sponsorship • To click through to article, use Slide Show view

  6. NORTH AMERICA SPONSORSHIP SPEND BY CATEGORY • 2016(f), where total is US$22.4bn • Source: 2015; IEG • Extracted from Adstats: Global sponsorship • To click through to article, use Slide Show view

  7. METRICS USED TO EVALUATE SPONSORSHIPS • % of respondents who ranked the factor a 9 or a 10 on a 10-point scale, where 10 is extremely valuable • Source: IEG/ESP Properties 2015 Sponsorship Decision-Makers Survey • Extracted from Adstats: Global sponsorship • To click through to article, use Slide Show view

  8. TOP 10 US SPONSORS • 2014 (latest available), US$m, amount spent on sponsorship fees of US properties. Year-on-year % change in brackets • Source: 2015; IEG • Extracted from Adstats: Global sponsorship • To click through to article, use Slide Show view

More Related