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Understand the basics of color theory with primary, secondary, and tertiary colors, hues, values, shades, tints, and intensity. Discover the impact of cool and warm colors and how neutrals play a part in design. Learn how to implement color concepts effectively.
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Use Chapter 11 to define: • Primary colors • Secondary colors • Tertiary/intermediate colors • Hue • Value • Shade • Tint • Intensity
The Element of Color Objective 3.02: Implement color terminology and the components of the color wheel.
The color wheel is a helpful tool for visualizing how different colors are related to each other.
Primary colors - are the only 3 simple colors…all colors can be made by mixing primary colors!
Secondary colors - are made by mixing 2 primary colors. (green, violet, orange)
Tertiary Colors – are made by mixing a primary and a secondary color that are beside each other. (ex. blue-green)
When naming tertiary colors the name of the primary color goes first. Example: yellow-orange not orange-yellow
The name of a color is its hue. Hue is what makes each color unique.
The lightness or darkness of a hue is its value. Adding white or black to a hue will change its value.
A shade is created by adding black to a hue. Value A tint is created by adding white to a hue. These are sometimes called “pastels”.
Intensity is the hue’s brightness or dullness. The intensity of a hue can be changed by adding its complement (the color directly opposite it) on the color wheel.
Cool ColorsReceding; make a space appear larger; create a feeling of calmness and rest
Warm ColorsAdvancing; make a space feel smaller; add warmth and excitement
Black, white, and gray are calledneutral colors. Neutrals blend well with other colors. Black is the combination of all pigments. White is the absence of all pigments.
Brown and its tints and shades are also considered neutrals Combining equal amounts of complementary colors forms a brown color.
Although neutral colors are not found on most color wheels, they are classified as colors when discussing design.
Color Your Name • Draw your name in bubble letters on white cardstock. • Color each letter a different hue. • Also, each letter should gradually go from a tint to a shade of the hue you choose.