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Introduction

Introduction. Richard Lafferty from Aquaholics Bases in Portstewart and Ballycastle Business operating 14 years Covering the whole North Coast, Glens and Scottish Isles Sea Safari’s and Diving. Aquaholics Sea Safaris and Boat Charter along the North Coast.

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Introduction

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  1. Introduction • Richard Lafferty from Aquaholics • Bases in Portstewart and Ballycastle • Business operating 14 years • Covering the whole North Coast, Glens and Scottish Isles • Sea Safari’s and Diving

  2. Aquaholics Sea Safaris and Boat Charter along the North Coast Malin Head, the Causeway Coast, the Glens of Antrim and the Scottish Isles

  3. PADI 5 Star Dive Centre We offer a full range of diving, sales and support for beginners and qualified divers

  4. Who are our customers ?? EVERYONE . Hard core, familes, 3 Generation, couples, over 60’s

  5. Is it a tough job to market what WE have in the CCAG ????? Here on the CAAG Coast we have a unique selling point: nowhere else in the world has our coastline, our underwater marine environment, our craic and our hospitality. This is what we have to successfully market.

  6. Marketing and Business Support - A small business needs maximum exposure at low cost • Causeway Coast & Glens • Tourism Ireland • NITB • Outdoor NI • Business support • Networking • Adventure activity target marketing • Adventure tourism quality control

  7. Marketing Promotion - Media Coast Countryfile One Show Diving magazines Waterworld

  8. ` Why do we want Adventure Tourists ??? Higher spend - £90million spend in NI Average adventure tourist spends 33% more More to do = more beds nights They are returning customers and usually bring friends, family and club Customers are everywhere , ie local and tourist Happy customers

  9. WHAT IS THE LEAST EXPENSIVE MARKETING AND PROMOTION OF OUR BUSINESS’S

  10. OPEN YOUR MOUTH AND TELL EVERY PERSON YOU MEET • What’s great to do in the area? • Where’s GOOD to eat and have a drink? • Great places to stay ANOTHER night

  11. Good Partnerships are ESSENTIAL Our customers come for world class diving and boat cruises BUT they NEED other activities, great food, nightlife, scenery and CRAIC Let them walk away from their holiday with the WOW factor !! Customers will pay for a quality , enjoyable product • Refer each others businesses • Give customers ideas • Facebook, twitter, website • Set up “special deals” • Go the extra bit for them • WE NEED THEM TO • RETURN AND REFER US

  12. Example partnership Aquaholics and Alive Surf School • Refer MY water based customer to another water activity , am I MAD !! • Mad NOT TO ! • Final Result – happy customers who will return • So much more for them to do • Quality product from partnership is essential • Honest, reliable and FUN • Other successful partnerships • Hostels, B&B’s, Hotels • Resturants and bars • Caravan sites • Other activity Providers

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