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COMMUNICATION OVERVIEW

This comprehensive plan outlines internal and external communication objectives, goals, and tactics along with desired results. It covers media calls, news releases, social media strategy, employee recognition, and more. Internal and external initiatives are detailed with respect to audience, materials, costs, and timelines.

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COMMUNICATION OVERVIEW

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  1. COMMUNICATIONOVERVIEW

  2. 10 Internal Communication Objectives 10 External Communication Objectives • Outlines • Goals • Objectives • Audience • Materials/Training • Tactic • Responsibility • Costs • Timeline • Desired Results Each objective linked back to one of FOUR PLAN 2020 Components (Learners, Schools/Systems, Professionals, Support Systems)

  3. DailyOperations

  4. Media Calls An average of six media outlets call daily – ebbs and flows depending on the news cycle. News Releases 8-10 news releases monthly (approximately) 2016 – 73 so far… 2015- 90 2014 83 Daily News Calls from the general public

  5. Alabama Education News (AEN) newsletter twice monthly 62,000 e-mails | 20% Open Rate | 15% Read Rate Writings for outside publications (op-eds, articles, etc.) Publications (Annual Report, Directory, etc.) Photography Graphics Standards Videography PR Efforts Supports other divisions: Certification, Legal, Special Education, Child Nutrition,

  6. Community Engagement • ACCRS Review • Mattie C. Stewart “Stay in School” Tour • Future of Public Education Tour • Innovation Celebration Tour • ESSA Community Engagement Tour (currently being planned)

  7. ESSA COMMUNITY ENGAGEMENT TOUR AUG. - SEPT.

  8. Internal Communications • Media Training for Teachers of the Year, Master Educators • Alabama School Public Relations Association (ALSPRA) • Employee Recognition Programs, (Employee of the Quarter, Quarterly Meetings, etc.)

  9. Awards and Recognition Programs • Teacher Of the Year • (district level judging, interviews, videos, sponsorship, TOY banquet, media training, ect.) • Milken Family Foundation Awards • (event/media coordination)

  10. SOCIAL MEDIA • Facebook • Twitter • YouTube • Pinterest • Flickr

  11. Social media Facebook: 4,494 fans - Average gain of 900 fans annually - 86% are women | 14% men - Ages: 35-44 (32%) 25-34 (20%) 45-54 (20%) - Average “daily” reach of 2,000 people (however as many as 28,000 - 43,000 have been reached) - Average of 5-10 “Shares” weekly - Average of 8 FB posts daily (including weekends) (only 3 ‘Unlikes’ in past year)

  12. Social media continued • Twitter: 15,800 followers (250 new monthly) • - Average daily Tweets 2 per day • (as many as 10 at times) • - SDE is Retweeted 12 times daily • - SDE Retweets: 10 times daily • - 4,000 Profile visits per month • - 27 Link Clicks daily • - More than 100,000 impressions monthly • (Impressions- People who see the Tweet,, directly or indirectly)

  13. Social media continued: • UStream: 227 Viewers monthly (average) • Flickr:3,100 Photos • SDE APP

  14. QUESTIONS • ???

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