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Challenges and Opportunities in Promoting a Destination

Challenges and Opportunities in Promoting a Destination. Reint Reinders, President & CEO San Diego Convention & Visitors Bureau ISHC October 2005. Destination Marketing Perspective. Evolution of San Diego’s Tourism Industry Global, National & Local Challenges

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Challenges and Opportunities in Promoting a Destination

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  1. Challenges and Opportunities in Promoting a Destination Reint Reinders, President & CEO San Diego Convention & Visitors Bureau ISHC October 2005

  2. Destination Marketing Perspective • Evolution of San Diego’s Tourism Industry • Global, National & Local Challenges • Lessons Learned…Some Personal Observations • Future of CVBs & Destination Marketing

  3. Evolution of San Diego’s Tourism Industry 1950’s • Creation of CVB • Mission Bay Park hotel development • Mission Valley Hotel Circle

  4. Evolution of San Diego’s Tourism Industry 1960’s • Establishment of TOT • San Diego’s first convention center (Concourse-downtown) • CVB 1,000 members • SeaWorld development

  5. Evolution of San Diego’s Tourism Industry 1970’s • Visionary Mayor Peter Wilson • Downtown Redevelopment • “America’s Finest City” civic slogan • San Diego Wild Animal Park development • Old Town Development

  6. Evolution of San Diego’s Tourism Industry 1980’s • First downtown waterfront hotel development-Intercontinental • Horton Plaza shopping • San Diego Convention Center • First Super Bowl • Marriott’s first San Diego investment • Seaport Village • Synergies in San Diego’s governmental bodies

  7. Evolution of San Diego’s Tourism Industry 1990’s • Mayor Golding & City Manager strong allies for tourism • Downtown renaissance continues • Major event hosting • Legoland of California • Synergy of CVB and community leadership

  8. Evolution of San Diego’s Tourism Industry 2000’s • Convention center expansion • Explosion of downtown development-condomania • USS Midway • Petco Park • Casino Gaming legalized • Economic Recession • 9/11

  9. Global, National, and Local Challenges Our new customer… “ Today’s consumer is smarter and savvier than ever. We live in a hyperlinked-hyper informed world where information is readily available on anything, at anytime.” --YPB&R/Yankelovich Partners

  10. Global, National, and Local Challenges Total United StatesOccupancy / ADR Percent ChangeTwelve Month Moving Average To August 2005

  11. Global, National, and Local Challenges Change in Channels

  12. Global, National, and Local Challenges CITY MANAGER TO STEP DOWN Assistant tapped to take Uberuaga’s place Crises beat Murphy down until he surrendered DOWNWARD SPIRAL To pension mess add chronic mismangement COUNCILMEN GUILTY: Inzunza, Zucchet could face three to four years in prison, legal experts say

  13. Global, National, and Local Challenges Inverse Relationships TOT Collections CVB Budget

  14. Lessons Learned and Personal Observations “Winners have the ability to step back from the canvas of their lives like an artist gaining perspective. They make their lives a work of art - an individual masterpiece.” ---Denis Waitley

  15. Lessons Learned and Personal Observations Never under estimate the power of great people

  16. Lessons Learned and Personal Observations Money & Tourism A necessary evil

  17. Lessons Learned and Personal Observations San Diego Tourism Is a $5 billion corporation

  18. Lessons Learned and Personal Observations Product Development Is sometimes not a popularity contest

  19. Lessons Learned and Personal Observations Integrity In the end, it’s who you are

  20. Future Role of CVBs … • Tomorrow’s Leader • Organizational Credibility & Relevance • Funding • Talent • Tourism Growth Strategies • Destination Branding • Product Development • Partnerships & Alliances • Hospitality Community’s Role in Destination Marketing

  21. A Call to Action for the Hospitality Community It’s either THIS…

  22. A Call to Action for the Hospitality Community Effective CVBs Need Care & Funding

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