Road Map to Asia Golf Course Maintenance Turf Management by Tony Taylor, CGCS

1. Road Map to Asia Golf Course Maintenance Turf Management by Tony Taylor, CGCS

3. CONTENTS • MAINTENANCE PRODUCTS OPPORTUNITIES • TECHNICAL ADVISORY/SUPERINTENDENT NEEDS • EDUCATIONAL OPPORTUNITIES

4. MAINTENANCE PRODUCT OPPORTUNITIES • SERVICE PRODUCTS FOR ALL AREAS OF MAINTENANCE • DEVELOPED MARKETS – ROUGHLY 2,650 COURSES • JAPAN, KOREA, SINGAPORE, HONG KONG, CHINA, GUAM • UNDER-DEVELOPED MARKETS – ROUGHLY 1,850 COURSES • INDIA, THAILAND, INDONESIA, PHILLIPINES • TAIWAN, BANGLADESH, MALAYSIA, SRI LANKA, MYANMAR • NEPAL, PAKISTAN, VIETNAM, LAOS, CAMBODIA, ETC.

5. TYPES OF MAINTENANCE PRODUCTS • FERTILIZER PRODUCTS - SLOW RELEASE, LIQUID ETC. • CHEMICALS- HERBICIDES, FUNGICIDES ETC. • EQUIPMENT- MOWERS, SPRAY RIGS, ALL OTHER • SOIL AMENDMENT PRODUCTS, FOR GREENS ETC. • DIAGNOSTIC EQUIPMENT FOR SOIL TESTING ETC. • TREE MAINTENANCE PRODUCTS, CHAINSAWS ETC. • MAINTENANCE ACCESSORIES – FLAG POLES, CUPS ETC.

16. TECHNICAL ADVISORY/SUPERINTENDENT NEEDS • CONSTRUCTION SUPERINTENDENTS IN DEVELOPED MARKETS • CHINA 100 COURSES UNDER CONSTRUCTION – KOREA 40 • GOLF COURSE MAINTENANCE SUPERINTENDENTS • AGRONOMIC ADVISORY • STAFF TRAINING SERVICES • TOURNAMENT PREPARATION SERVICES

21. THAI COUNTRY CLUB

22. TECHNICAL ADVISORY/SUPERINTENDENT SKILLS • INTERPERSONAL RELATIONSHIP SKILLS ALL MARKETS • CULTURAL UNDERSTANDING AND ADAPTABILITY • WILLINGNESS TO LEARN LANGUAGES • TOLERANCE, UNDERSTANDING, PATIENCE • REPORT PREPARATIONS • UNDERSTANING MEETING PROTOCOL • Magician, Juggler & more………

24. EDUCATIONAL OPPORTUNITIES • TURF SCHOOLS IN ALL MARKETS • TURF TECHNOLOGY AND BOOK TRANSLATIONS • VIDEO TRAINING TRANSLATIONS • CHINA TURF SCHOOL WITH MICHIGAN STATE • GUEST SPEAKERS AT SUPERINTENDENT SEMINARS • TREE MANAGEMENT TECHNOLOGY

27. ROYALS TROPHY

28. PART OF THE CHARM AND CHALLENGE • BUSINESS PLAN AND DEVELOPMENT MULTIPLIER • CONTRACT NEGOTIATIONS • CONFIDENCE FACTOR • CHANGING FIXED IDEAS • MAKING FRIENDS BEFORE YOU DO BUSINESS

30. Oldest Tournaments in Asia • Philippine Open 1913 – 91st staging in 2010 • Hong Kong Open 1959 – 52nd staging in 2010 • Thailand Open 1965 – 44th staging in 2010 Growth of Professional Golf in Asia: • 1960s/70s: influence of Peter Thomson • 1980s: John Bender & Asian Professional Golf Circuit

31. 1995: Asian PGA established • 18 tournaments, 12 countries, US$5.5m • 1999: First Co-Sanctioned event with PGA European Tour • US$750,000 Benson & Hedges Malaysian Open • 2004 – Asian Tour established by players body • 21 tournaments, 12 countries, US$11.45m

32. 2009 – Asian Tour: Key Statistics & Landmarks • 27 tournaments, 14 countries, US$24m* • 10 tournaments co-sanctioned with PGA European Tour • 6 tournaments in China • Q School + 3 tournaments in Malaysia • US$5m HSBC Champions • Singapore Open – US$5m, full field Asian Tour event • 15 players (4 Thais, 3 Indians, 2 Koreans & a Scotsman) • have now earned US$1m+ since 1995 • Thongchai 1st with US$3.1m (since 1999) * PGA Tour – 48 tournaments, US$244m / PGA European Tour - 47 tournaments, US$128m

33. Television, print & electronic media exposure Benefits of Hosting a Tournament: • CONTRIBUTING TO THE GROWTH OF GOLF IN ASIA • Ultimate marketing / promotional platform

34. Market Positioning / Recognition • “Culture of Enterprise” for Management & Workforce • Potential boost in value of real estate, membership sales • & green fee revenues • Merchandising Opportunities

39. THANK YOU