[Training name here]

1. [Training name here] Presenter Name 2013

2. Ethics defined • ethic (‘e-thik) n.1. The discipline dealing with what is good and bad and with moral duty and obligation. 2. A set of moral principles or moral values. 3. ethics The principles of conduct governing an individual or a group. 4. ethics A guiding philosophy. • ethical (‘e-thi-kel) adj.1. Of or relating to or dealing with ethics. 2. Conforming to accepted standards of conduct. • SOURCE: Merriam-Webster.com • Ethics n. 1. Moral principles that govern a person’s behavior or the conducting of an activity. 2. The branch of knowledge that deals with moral principles. • SOURCE: OxfordDictionaries.com

3. [insert company name]'s commitment to high ethical standards • In this section, demonstrate or list how your company fosters an ethics culture. Show your commitment. • Do you have an employee dedicated to ethics? • List any ethics organizations of which you are a member. • Provide numbers to your ethics hotline if applicable.

4. [insert company name here]'s ethics • On this slide, show your commitment by sharing things such as: • Your Code of Conduct. • Discuss your ethical responsibilities to employees. • Discuss how you convey your ethical commitment to clients.

5. Living the philosophy • Please rate our company on how satisfied you are with how we live our philosophy: "[insert ethics question from employees survey here]" 2012– xx% 2011 – xx% 2010 – xx% 2009 – xx% 2008 – xx% 2007 – xx% 2006 – xx% 2005 – xx% 2004 – xx%

6. [CEO name here] • Insert video from CEO

7. Ethical issues

8. Personal beliefs and business ethics • What’s the difference? • Individual beliefs vs. company ethics • Which is more important? What if they aren’t in sync? • Both are very important • In the end, you must make the ultimate decision

9. Ethical framework • Based on advice and policies. • Communicate with appropriate parties. Make sure you have “talked it out.” • Be comfortable with your decision. • How does this issue impact you and your values? • Does the issue conflict with company values/policies? • Are there legal implications? • How does each option measure up against policies, moral principles, etc.? • Do any of the actions you are considering cross a line? • Remember to consult with appropriate advisers – HR, legal senior managers. • What are the consequences – positive and negative? • Who will be helped/hurt? • What would your mother say?

10. Ethics and standards • Regardless of geography and culture, there are universal standards: • Respect for differences • Trust that our counterparts will work with us in a truthful manner • Honesty in all situations • Expectations that each of us will keep our word and maintain credibility • Associations • Council of Public Relations Firms • Public Relations Society of America (PRSA) • International Public Relations Association (IPRA) • Global Alliance for PR & Communication Management • Canadian Public Relations Society (CPRS)

11. Ethics and social media • Very powerful, professional tool but may present its own set of ethical situations or dilemmas • Decisions within the social media world should be given the same ethical consideration • No one has complete privacy

12. Social media policy • Insert information about your company’s social media policy or guidelines here.

13. Ethical dilemma Discussion