1 / 13

By: Jennifer Homann, Nick Martinez, and Buyan Khishig Zorigt

By: Jennifer Homann, Nick Martinez, and Buyan Khishig Zorigt. Agenda. Buya History Competitors Nick Current Situation Jennifer SWOT Analysis Industry Analysis Recommendations. History. Samsung Group was founded Samsung Electronics in 1969.

dasha
Download Presentation

By: Jennifer Homann, Nick Martinez, and Buyan Khishig Zorigt

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. By: Jennifer Homann, Nick Martinez, and BuyanKhishigZorigt

  2. Agenda • Buya • History • Competitors • Nick • Current Situation • Jennifer • SWOT Analysis • Industry Analysis • Recommendations

  3. History • Samsung Group was founded Samsung Electronics in 1969. • In 1980, Samsung Electronics become the chief subsidiary of Samsung Group • In 1983, Samsung became the first Korean manufacturer of low-cost and low-tech DRAM chips. • In 1982, Samsung Electronics opened its television assembly plant in Portugal. • In 1992, Samsung Electronics became the world’s number one producer of memory chips. • In 2006, Business Week magazine rated Samsung Electronics number 20 of the Top 100 global brands.

  4. Nokia • Finland based Company • Fredrik Idestam was founded Nokia corporation in 1865 • Nokia corporation is the world’s biggest wireless company • Nokia has about 128,445 employees in 120 countries • Nokia held the greatest global mobile device market share with 37% in 2008.

  5. Motorola • Paul Galvin founded Motorola in 1928 • Motorola has achieved unbelievable accomplishments in the past 80 years • Motorola made $30,146 million sales in 2008 • Motorola has 66,000 employees all around the world and it has 24 global headquarters worldwide • In 2008, Fortune500 magazine ranked Motorola as 65th out of the 500 best American corporations • Motorola held 8.1% of global mobile phone market share in 2008

  6. Sony Ericsson • Sony Ericsson founded in 2001 • It was a joint venture by Ericsson AB and Sony Corporation • Sony Ericsson has 9,400 employees throughout the world • Sony Ericsson held 8.2% of global mobile phone market share in 2008

  7. Current Situation • 2008 chairman Lee Kun-hee resigned because of tax evasion scandal • Samsung reported first quarterly loss • Samsung shares fell 16 percent in 4th quarter • Samsung is ranked 2 behind Nokia • WiMax touch screen, Mondi

  8. Current Situation • Has laptop &notebook features • Windows Mobile, GPS, and Wi-Fi • Camera and video capabilities • Phones more like a friend not just a device • Infotainment, Connected, Essential, Style, Multimedia and Business

  9. SWOT Analysis • Strengths • Diverse product line • Revenue growth • Weaknesses • Unstable economy • Lack of innovation

  10. SWOT Analysis • Opportunities • Continue global expansion • Increase sales • Threats • Competition • Increasing prices

  11. Global Market

  12. Industry Analysis • First Generation (1G) • Poor quality and connection • Permanently mounted bag phone • Second Generation (2G) • Quick connection • Portable • Third Generation (3G) • Advanced Features

  13. Recommendations • Short term • Remain innovative • Decrease prices • Long term • Increase target market • Watch investments

More Related