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H.323 Forum Launch

H.323 Forum Launch. Larry Schessel Sr. Manager, Cisco H.323 Forum Leadership Team May 14, 2002. Agenda – H.323 Forum Launch. Tuesday, 5/14/02 H.323 Forum Overview – Larry Schessel, Cisco Systems ITU SG-16 Status – Simao Campos, Counselor, ITU-T SG 16

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H.323 Forum Launch

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  1. H.323 Forum Launch Larry Schessel Sr. Manager, Cisco H.323 Forum Leadership Team May 14, 2002

  2. Agenda – H.323 Forum Launch Tuesday, 5/14/02 • H.323 Forum Overview – Larry Schessel, Cisco Systems • ITU SG-16 Status – Simao Campos, Counselor, ITU-T SG 16 • View from an H.323 Service Provider – Chaim Fried, Wireone Communications Wednesday, 5/15/02 • Working Session (website, conference, interoperability/certification)

  3. Market Exuberance Sustainable Growth Experiment Reality SIP/MGCP are here H.323 is here VoIP Market Stages VoIP Ports Time

  4. Where is the Market Today? Protocols: • H.323 maturing • scalable, reliable, mostly positioned in backbone • approximately 90% of existing ports • MGCP introduced at edge • “standard” protocol between softswitch and endpoint • SIP in late experimental stage driven by promise of enhanced services • potential positioning in backbone and access No clear protocol “winner” future networks will be multi-protocol

  5. Where is the Market Today?(continued) Service Providers: • H.323 networks over-built during “Market Exuberance” period • Now looking for customers/services to drive minutes • Mostly focused on wholesale and managed services • Just beginning to consider broadband access replacement (H.323, MGCP and SIP) Enterprises: • Beginning PBX replacement with IP-PBX / Voice/Data consolidation • Desktop video conferencing beginning to take hold • Holds promise of traffic to Service Providers’ H.323 networks

  6. Where is the Market Today?(continued) Equipment Vendors: • Full line of VoIP gateway products • Softswitches maturing (incl. GK and proxies) • Only basic accounting/management/provisioning • Mixed partner models • Viewed as network “solution” owner Application Vendors: • Many interesting applications but few successes • No coordinated/standard method to bring applications to market

  7. Unified Communication PSTN Carrier / ASP Carrier-B H323 LRQ Partner App Carrier / ASP Carrier / ASP HP-OCMC PSTN Carrier-A GK Carrier / ASP What Do H.323 Networks Look Like? GK PSTN Carrier-A Infrastructure Zone

  8. SIP Network IP-PBX PSTN Carrier / ASP Carrier / ASP Carrier-B Carrier / ASP Carrier / ASP Partner App PSTN Carrier-A GK How Are Networks Evolving? Unified Communication H323 LRQ GK Carrier / ASP PSTN Carrier-A Infrastructure Zone Carrier / ASP MGCP Network Carrier / ASP HP-OCMC SIP Invite Carrier / ASP Carrier / ASP It’s a Network of Networks: A Multi-Service Internet

  9. What Can Be Improved? • 90% of existing VoIP networks are H.323-based and yet no “neutral” forum exists to collect/disperse accurate information • Market getting stuck in Market Exuberance effect by SIP/MGCP marketing when H.323-based solutions are available • Neutral Forum can level playing field so that market doesn’t get stuck in the protocol hype but rather focuses on applications

  10. H.323 Forum Goals Provide forum to promote H.323 protocol H.323 Forum provides: • Protocol Education • white papers • tutorials • presentations • user groups • Business / Product Education on-line and through conferences • successful business models and market conditions • existing / planned product descriptions and contacts • application descriptions • Training, certification, and interoperability testing Give the market confidence that H.323 is a deployable technology

  11. H.323 Forum Specifics • Identity • managed under IMTC to simplify accounting • accessible through own website with links to/from IMTC and ITU (http://www.h323forum.org) • own recognized logo • Management • leadership team consisting of IMTC board members, ITU representative, and other H.323 Forum members • monthly open planning sessions / quarterly leadership meeting • report into IMTC board • Membership • IMTTC membership now includes H.323 Forum membership • Lower priced H.323 Forum-only membership for H.323 Forum-only participation • Important to involve educational institutions / non-profit centers

  12. Industry-Wide Benefits (open for discussion) • H.323 Forum website access • Email list access • company links on product/services web-page • H.323-related news/events • planning sessions participation • on-line conferences participation

  13. H.323 Forum Membership Benefits (open for discussion) • Enhanced H.323 Forum website access • Enhanced product/services links • H.323 Forum conference attendance • H.323 Forum certification program participation • IMTC events participation (fee-based) • Assignment to Leadership Team (vote-based)

  14. H.323 Forum Charter • Website • technical / marketing information • company / product links • system integrator links / service provider links • interoperability links • discussion groups • H.323 Forum conference • technical sessions (protocol status, issues, etc.) • marketing sessions (facts, figures, trends, products) • SI / SP sessions (networks, applications) • Interoperability sessions • Equipment certification • Strategic press releases • Organized representation at other conferences

  15. http://www.h323forum.org • Current Content • Products and Services • Standards • White Papers • Links • FAQs • H.323 Forum Mailing List • Meeting Minutes and Presentations

  16. http://www.h323forum.org (continued) • Future Content • H.323 Getting Started • Discussion Groups • Application Corner • Developer Zone • Newsletter • Certification Requirements / Program

  17. H.323 Forum Conferences • On-Line Conferences • 3-4 per year / 1-2 hour duration • specific topic of industry interest • H.323 video-based preferred • broadcast and/or interactive • Annual H.323 Forum Conference • 1 per year / 2-3 day duration • varied topics (technical, marketing, SP, etc.) • possibly synchronized with other events

  18. H.323 Forum Certification Considerations • Costs – Inexpensive to H323 Forum (including development, execution, and maintainance) • Liability – Minimal H.323 Forum liability • Publicity – Must gain industry recognition • Benefit to Client – Certification measurements, network interop versus component interop, protocol/solution confidence • Benefit to Vendor – Product visibility, measurement/certification, increased sales

  19. MGCP Call Agent Multi-Vendor Signaling Controllers GK V V SIP Svr V Multi-Vendor Application Servers V V V Multi-Vendor VoIP Gateways Multi-Vendor IP Endpoints Component Interop …

  20. V V V Application Servers Signaling Controllers V V V OAM&P Servers • And don’t forget: • QOS • Security • Firewall / NAT • Performance • Scalability • Reliability • Manageability • Upgradeability Multi-Service IP Endpoints … versus Network Interop Multi-Service Packet Network Product line of VoIP Gateways

  21. H.323 Forum Certification Plans • Define model network configurations • Define measurable set of requirements per model network, measurement scheme, and certification levels (Service Provider participation critical) • Provide process by which companies can • Self-certify themselves against model networks • Certify together with other companies • Certify through 3rd party for a fee • Advertise certification criteria and member certification levels attained

  22. H.323 Forum Certification Next Steps • Certification requirements team forming • Service Providers: ITXC, WireOne, iBASIS (BT and FT unconfirmed) • Vendors: Nextone, Polycom, RADVISION, Ridgeway, Siemens AG, and Cisco • Other companies welcome • Personal team goals: • Level 1 certification requirements – July, 2002 • Level 2 certification requirements – September, 2002 • First certification event 4Q’02

  23. H.323 Forum Next Steps • Planning session next two days – Participate!! • Website live: http://www.h323forum.org • Join Email List: <mailto:H323forum@mail.imtc.org> • Announcements: • press • planning meetings • conferences • certification events • technical discussion • Meeting Minutes

  24. 2… 1… 3… Launch! Thank-You!

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