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The key to successful business is & always has been having clients with good quantity & quality. In today’s marketing world Lead Generation is the way for attaining clients for any business. It has evolved a lot and has taken over multiple forms including cold calling, social media marketing, email campaign, webinars & much more. With this PowerPoint Presentation, we have given a general overview about Lead Generation and how it can help you in succeeding in your Business.
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Now imagine attracting Customers towards you
The idea of selling, which previously was the domain of salespersons, has shifted towards the customer in this new age. • Customers are turning out to be more self-directed & do not want to be felt that they are sold to anymore. • In other words buying is turning out to be more of an experience.
But there is still hope for the marketers & with the abundance of available technology selling has become more personalized than ever. • Thanks to the rise of networking in online which are now helping the salespersons in directly targeting the buyers rather than the traditional “cold call” approach. Maybe the introduction of the new methods aren’t as bad the as how the old-schoolers are considering it.
Based on the amount of information which can be taken advantage of by marketers, trustable leads who have a greater chance of buying than ever before can be passed along to the sales team. This is because the effort taken for generating Leads has changed a lot as the goal is not to just fill the top of the funnel but to create quality Leads.
Concepts like Lead Nurturing which is the process of building a continual relationship with the prospects by listening & responding to their needs across each stage of buyer journey are being more in the use which were not in the vocabulary of Traditional mode of Marketing. • Using techniques like these marketers are able to work them down to the sales funnel until they have become sales qualified leads.
Social Media is changing our lifestyle & it’s also influencing businesses around the world. Different social media platforms have given access to a powerful database of prospects with all the information needed to qualify them as a lead. “Oktopost says 80% of all leads generated on social media were through LinkedIn”
Technology has advanced so much that techniques like marketing automation & CRM tools are now common in the management of data to view how prospects are interacting with the process. Marketers can determine how & when to reach out and ‘nurture’ leads through the help of data that can be attained using the feature of CRM & Marketing Automation.
Good marketing manager should focus on maintaining a good mix of both outbound & inbound strategies to generate leads. • The direct approach of outbound campaigns has the capability of pushing potential leads through the funnel.
Companies should also focus that the sales & marketing teams of their organizations are working in an aligned manner, so that there won’t be much confusion in regards with the leads generated. • It’s an ongoing acquisition on the marketing team that the leads provided are just made for filling the top of the funnel. This can be limited by close alignment of marketing team along with sales.
Even though a lot has changed since the introduction of trade, the primary goal of business has always remained same which is making profit. The idea of branding, goodwill etc. all boils down to how it can benefit the organizations.
Lead generation has been a process used by marketers of organizations for generating more clients. • Even though time & methods have changed the idea still remains the same. What marketers should concentrate is on focusing all the methods that they can utilize in achieving their goals.
