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Windows Store for Windows 8.1

Windows Store for Windows 8.1. New design, new promotion and monetization opportunities. Ted Dworkin Partner Director of Program Management 2-123. Agenda. Progress since Windows 8 launch New user e xperience More flexibility for developers Updating to Windows 8.1.

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Windows Store for Windows 8.1

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  1. Windows Store for Windows 8.1 New design, new promotion and monetization opportunities Ted Dworkin Partner Director of Program Management 2-123

  2. Agenda • Progress since Windows 8 launch • New user experience • More flexibility for developers • Updating to Windows 8.1

  3. Transparency, Flexibility, Partnership

  4. Industry-leading economics

  5. Progress since Windows 8 launch

  6. 8 months

  7. Hundreds of millions of app downloads

  8. Welcome to the Store

  9. Delivering to more than 200 countries

  10. Listening and improving

  11. Average review time = 2.2 days

  12. Improvements • Support for M-rated games • Crash data from certification • Detailed feedback for failure conditions • Enhanced analytics views for ratings and reviews • Policy clarifications

  13. All policy updates noted

  14. Windows Store redesigned

  15. More effective merchandising…powered by

  16. Demo: new Store design

  17. Increased flexibility for developers

  18. Consumables

  19. Stored value and gift cards Japan Korea Mexico Netherlands New Zealand Norway Poland Portugal Russia Saudi Arabia Argentina Australia Austria Belgium Brazil Canada Chile Colombia Czech Republic Denmark Finland France Germany Greece Hong Kong Hungary India Ireland Israel Italy Singapore South Africa Slovakia Spain Sweden Switzerland Taiwan Turkey United Arab Emirates United Kingdom United States of America

  20. App bundles

  21. Increased app roaming limits

  22. 70 new developer markets (191 total)

  23. Download analytics data

  24. Demo: updating to 8.1

  25. 8 to 8.1 just works

  26. Open for 8.1 Store apps at launch

  27. Summary • Progress since Windows 8 launch • New user experience • More flexibility for developers • Updating to Windows 8.1

  28. Transparency, Flexibility, Partnership

  29. Resources • Sessions: • 3-121 Monetization Opportunities for Windows Store Apps • 3-125 Fast Lane for Certification • 3-126 Validating Purchases for your App • Dev Center on MSDN: • App Builder blog • Take your app to market

  30. Required Slide *delete this box when your slide is finalized Your MS Tag will be inserted here during the final scrub. Evaluate this session • Scan this QR codeto evaluate this session and be automatically entered in a drawing to win a prize!

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