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7 SEO Trends Marketers Must Leverage in 2023 - DaurCom

The SEO industry is unpredictable due to Google's periodic algorithm updates which sometimes results in old SEO trends being of no use anymore. This is why you need to constantly keep a track of new SEO trends and adapt your SEO strategy accordingly.<br>

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7 SEO Trends Marketers Must Leverage in 2023 - DaurCom

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  1. 7 SEO Trends Marketers Must Leverage in 2023 - DaurCom The SEO industry is unpredictable due to Google's periodic algorithm updates which sometimes results in old SEO trends being of no use anymore. This is why you need to constantly keep a track of new SEO trends and adapt your SEO strategy accordingly. That can be quite challenging and time consuming work, and hence being one of the best SEO agencies, we have made a comprehensive guide of some major SEO trends in 2023 which can help your brand remain agile in an ever-changing market landscape. Updating Content Updating website content is crucial for SEO strategy. Fresh, relevant content enhances the user experience, boosting a site's search engine ranking. Regular updates also maintain accuracy, further improving search rankings. Google’s August 2022 “helpful content update” shifted the SEO trend by emphasizing on user “satisfaction” along with “helpful” content in SERPs, defining content created Tailored to the target audience Relevant to the website's primary topic Demonstrates in-depth knowledge of the subject. ● ● ●

  2. The new “E” in E-EAT In December 2022, Google expanded its EAT (Expertise, Authority, Trust) acronym to E-EAT, with an additional "E" for Experience. The emphasis on author authority and experience aims to combat the rise of AI generated content and one needs to adapt their SEO strategy accordingly. Google's AI-powered SpamBrain detects and penalizes spam links, necessitating a focus on quality over quantity in SEO strategy. Keeping this SEO trend in mind one should Utilize white-hat link-building tactics and establish industry authority through media engagement. SEO Trend updates against AI content The use of SEO and AI is growing due to its time-saving benefits. Despite Google's efforts to discourage AI-generated content and recent “helpful content updates” targeting such content, Google's algorithms struggle to differentiate between AI and human-generated content. However, it's not advisable to rely solely on AI for creating content from scratch. AI can be useful for providing suggestions and important content pointers and be a part of SEO strategy, but its best use as a SEO trend to complement human input. User Experience Trends This SEO trend aims to ensure quick results and fast rendering. Organizations should concentrate on enhancing site functionality and delivering interesting, relevant content. They should utilize data-driven insights and technical SEO to improve website performance, such as page load speeds, browser responsiveness for a great user experience. They should also prioritize mobile-responsive design as it plays an important role in google ranking and hence must be included in their SEO strategy. Optimizing Voice Search Users of voice assistants and smart speakers are becoming more and more popular, and they prefer natural language and more in-depth, conversational speech questions. Adapt this seo marketing strategy to make your website voice search-friendly. Prioritize mobile optimisation to adapt to this SEO trend, as most voice searches occur on smartphones and smart devices Snippets and Zero-Click Results

  3. Featured snippets and zero-click results have emerged as key participants in the dynamic world of search engine results pages (SERPs). Consider the following SEO trends and tactics to get the coveted featured snippet spot: ● Strategize Keyword Usage ● Employ Descriptive Headers ● Concise Content Is Key ● Take Advantage of Lists' Power Product page SEO In 2023, Google will continue to favor detailed and informative content, thus it's critical to improve pages that typically have less material, such product pages. These improvements have a major positive impact on rankings and hence should be used in SEO strategy. There are various methods to enrich the content of a product page, such as employing drop-down menus, frequently asked questions . Consider the questions that customers might have and answer like What are your return guidelines? Does the product come with any warranties? Do you have any testimonials from customers? ● ● ● Incorporating the latest SEO trends of 2023 into your SEO marketing strategy is crucial for boosting your business's search engine rankings. Staying ahead of the curve in SEO can be a game-changer. Keeping up with constantly changing SEO Trends can be overwhelming. That's where we come in. Our experienced SEO team is here to help you significantly enhance your rankings and online visibility. Don't let SEO challenges hold your business back; contact us today for expert guidance and results-driven solutions.

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