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with. Take Aim At Your Target Market & Increase Your Sales!. www.eHomemakers.net. Why eHomem@kers?. We’re cost-effective with low cost-per-lead Access a captive audience through our social digital network of members/subscribers and active bloggers

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  1. with Take Aim At Your Target Market & Increase Your Sales! www.eHomemakers.net

  2. Why eHomem@kers? • We’re cost-effective with low cost-per-lead • Access a captive audience through our social digital network of members/subscribers and active bloggers • Our members have high purchasing power: affluent, PC-literate, English-speaking, mostly women professionals/business owners • Multiple tools for effective outreach – web, e-social network, e-news and print

  3. Why eHomem@kers? • Build a brand, don’t just advertise on the Net.With our social network, you can! • Definition of social networks: • "Where technology and services create unique personal profiles, map out relationships and leverage those connections..." - Charlene Li, Forrester Research (TrendMarker May 2006, Universal McCann)

  4. Why eHomem@kers? • Utilise your web ad effectively • “The scope and influence of the Net now offers fresh opportunities for advertisers… There's an exciting dynamism in advertising, with bloggers, gamers, social networkers, and podcasters charting a new reality for brand building” - Universal McCann managing director Gaurav Bhasin

  5. Why eHomem@kers? • According to TrendMarker, (also reported in The Star and NST report "Getting Net Savvy"), digitally socialised networks offer distinct advantages over mere web ads. How? - 10 million active Net users in Malaysia- 40% spent more than three hours daily on the Net- of this group 18% > 6 hours, 41% from 1 to 3 hours

  6. Why eHomem@kers? - 31% click on banner advertisements- 27% participate in promotions- 41% read sponsored pages at least once weekly- 14% of bloggers trusted brand reviews they read and were positively inclined to try a brand- 64% of local bloggers are women

  7. Your perfect advertisement partner • Digitally socialised networkOur active forum/blog community builds relationships with members and visitors • Build your brand, draw attention to your products/ services and get involved with our social networking community!

  8. Your perfect advertisement partner • Cost-effective advertisingcost-per-lead beginning from RM0.001 only • Multiple mediums to showcase your product or serviceweb-based or print Stretch your advertising budgetfurther!

  9. Your perfect advertisement partner • Tell more than 400,000* people about your business!high average web trafficmonthly*Opt-in permission marketing from 32,000 of your potential customers – and growing!More than 15,000 e-newsletter subscribers More than 17,000 print newsletter subscribers Global rank 392,094; Malaysia: 6,344 in web traffic ranking

  10. Affluent, consumer-driven target • High purchasing power:66% above average!average member household income RM5000compared to national average of RM3011*; *Price Waterhouse Coopers 2004/2005 Global Consumer & Retail Study

  11. Affluent, consumer-driven target • Consumer- driven membershipcomprising 68% women; most are professionals with families and children who have opted to work their own home-based businesses

  12. Affluent, consumer-driven target • Mobile homemakers, career-savvythey represent mobile career professionals who are IT-knowledgeable, enjoy a flexi-time lifestyle of their choosing, educated and English Language-literate

  13. Nationwide reach Majority in affluent Klang Valley: KL & Selangor

  14. So who are we? • A non-profit, social enterprise with an online network of home-based entrepreneurs, teleworkers and ICT savvy homemakers • A loyal community of membersgrown and nurtured since 1998 through dedicated support, business alliances, and community-wide opportunities

  15. So who are we? • Local and international collaborationwe have cultivated an effective network of partnerships with local and international organisations Access to training, funding and solutions for startups and small businesses

  16. So who are we? • Recognition and respectwe create media attention and international recognition with our community-based work • the only active English-speaking, niche tele-working community in Asia-Pacific with high regional growth potential Salaam Wanita Eco-Baskets Project

  17. So who are we? • In the news • eHomemakers Founder Profiled By BBC Online, United Nations and International Development Research Centre • Salaam Wanita's Eco-Baskets On Sale In Washington, DC • eHomemakers Featured In Commonwealth Foundation’s June, 06 news

  18. So who are we? • In the news • eHomemakers Leads Regional Research on Homeworkers And ICT • eHomemakers as the resource pool for international gender/ICT expertise and speaking circuit Global broadcast of documentary on eHomem@kers on 28 Feb 2007

  19. A proven and recognised network • Some international awards and accolades • Pan-Asia Award Grants – 2002, 2003 • Women’s Electronic Network Training Award to the founder at the World Summit on Information Society, Geneva (2003) • Gender and Information & Communication Technology Awards (Runner-Up; 2005) • International Development Research Centre Regional Research Award Grant • Chosen by UNDP as a case study for good practices in local poverty reduction (2007) • Winner of MSC Malaysia - Ericsson CR Innovation Awards (Professional Category - 2008) • Winner of Social Enterprise Award 2009 presented by MCA ICT Resource Center (MIRC)

  20. Our anniversary • We are celebrating so take advantage of our special rates today! • Selected advertising options discounted at 12% - 15% off standard rates SPECIAL ANNIVERSARY RATES!

  21. Web advertising • WEB BANNER ADScost-per-lead RM0.0015 to RM0.0075over 400,000 monthly web visitors Top web banner ad RM2200/m351W x 60H pixels Premium web banner ad RM3000/m364W x 170H pixels RM600/m Web panel88W x 31H pixels

  22. Web advertising • WEB BANNER ADSinvest 6 months, get 1 month freeinvest 12 months, get 2 months free

  23. Web advertising • E-NEWSLETTER (MONTHLY)from as low as RM0.03 cost-per-lead • Over 17,000 subscribers • Some useful statistics • 87.73% communicate via email • 87.62% have children • 70.65% female subscribers • 61.94% from Klang Valley Note: Statistics as at 18 June 2009

  24. Web advertising • E-NEWSLETTER (MONTHLY)

  25. Web advertising • E-NEWSLETTER (MONTHLY) Advertise now to take advantage of the launching price!

  26. Print advertising • QUARTERLY NEWSLETTER • cost-per-lead RM0.80* • 17,000 subscribers • 1 page for corporate – RM8,000 • 2 pages (newsletter can be accessed online for 10 years) - RM12,000* • logo displayed on cover page + 1 page (newsletter can be accessed online for 10 years) - RM14,900* * calculation does not include pass-on rate and web exposure

  27. Reach out! • Advertising cost of RM12,000 per issue (2 pages): 17,000 copies (also circulated to state and federal libraries) - CIRCULATION EXPECTED TO INCREASE TO 20,000 BY DECEMBER 2009!

  28. Print advertising • QUARTERLY NEWSLETTER Source of reference for 17,000+ readers!

  29. Book your ad space now Don’t keep your potential customers waiting! Advertise with eHomem@kersand increase your sales today

  30. Need more info? Contact us And Hit Your Target Market! Corpcom Services Sdn Bhd (340200-A) Tel: 03-77265271. Web: www.ehomemakers.net Email: mazmin@eHomemakers.net

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