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Launch your PollEV session: Text : UWMBUSINESS to 37607

Launch your PollEV session: Text : UWMBUSINESS to 37607. *Text LEAVE at the end of class*. Alternate #: (747) 444-3548. FINISH STRONG! A/B. Retail Data Warehouse. Stocking shelves, retail inventory: a major job. Vendor-Managed Inventory (VMI).

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Launch your PollEV session: Text : UWMBUSINESS to 37607

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  1. Launch your PollEV session: Text: UWMBUSINESS to 37607 *Text LEAVE at the end of class* Alternate #: (747) 444-3548

  2. FINISH STRONG! A/B

  3. Retail Data Warehouse

  4. Stocking shelves, retail inventory: a major job

  5. Vendor-Managed Inventory (VMI) • This is an approach for improving supply chain efficiency in which the manufacturer is responsible for maintaining the retailer’s inventory levels in each of the stores • VMI can reduce the vendor’s and the retailer’s costs and make time more productive

  6. The Third ‘P’: Retailing and Omnichannel Marketing “All” Ref: Text, chapter 17

  7. Retailing “Last 10 Yards” • Retailing sits at the end of the supply chain, where marketing meets the customer • Retailing is defined as the set of business activities that add value to products sold directly to consumers for their personal use • Many firms today use an omnichannel strategy(selling in more than one channel)

  8. More than 8000 store closings in 2017

  9. Birchbox Brings Prestige Beauty to Walgreens

  10. Factors for establishing a relationship with retailers

  11. “Hybrid Store”

  12. Perceptual Map of the soft drink industry Small circles: Denote the position of each brand

  13. Perceptual Map of the soft drink industry Locate where no one else is, currently

  14. “Hybrid Store”

  15. American entrepreneur: • 70-80% of its products: Private-label

  16. American entrepreneur: • 70-80% of its products: Private-label • Values – taste, innovation, environmentally friendly (natural, organic too)

  17. P P P P

  18. 1. Choosing retailing partners • The primary consideration in choosing retailing partners for a firm should be to create value for customers: provide the greatest possible convenience and satisfaction. • Factors that go into this choice:

  19. 1. Choosing retailing partners • Distribution intensity: this refers to the number of channel members to use at each level of the marketing channel: • Intensive, • Exclusive, and • Selective.

  20. Distribution intensity Intensive Exclusive Selective

  21. Trader Joe’s distribution

  22. Distribution intensity Intensive Exclusive Selective

  23. What UNIQUE value are you offering to target customers?

  24. Types of retailers What UNIQUE value are you offering to target customers?

  25. 7-11 Convenience Store

  26. Sendik’s Supermarket

  27. Types of retailers

  28. Factors for establishing a relationship with retailers

  29. 3. Developing a retail strategy using the Four P’s • Product: • Providing the right mix • choice for the customer (30-40,000 items in a grocery store, 100,000 items in a department store) • challenge: how to distinguish yourself as a retailer. By developing Private-label brands, and co-brands

  30. Do MORE with LESS

  31. 3. Developing a retail strategy using the Four P’s • Product: • Providing the right mix for your target market: know your customers!

  32. price • Role of price for a retailer: price helps define the value of the merchandise, the service, and the store image • Price must always be aligned with the other elements of the retailer’s strategy

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