7 Basic SEO Elements Commonly Missed By Web Developers

1. 7 Basic SEO Elements Commonly Missed By Web Developers As an SEO professional, many times we give recommendation to web development companies on what they need to change their site whether in designing part or in development part, so that website can rank better and in easy way. The sad thing is that a lot of Web developers don’t understand the basic concepts of SEO. This in turn leads to sites being developed that an SEO team will later have to add and fix SEO elements.

2. There are a lot of SEO aspects going on behind the scenes that helps your website to rank well in search engine after being developed well versed website. 1.Put Non-www to www Redirects in Place The issue with this, if you are not justify the version www or non www. It creates an automatic duplicate of your site and can waste a lot of link value as people link to both versions. It makes difficult to get rank in Google. So decide which version of your URLs you want to use, then 301 redirect everything else to the preferred version. 2.Use a Static, Keyword Based URL Structure A page’s URL is an integral part of its user experience and SEO. Dynamic URLs can cause a lot of problems if not handled right. In fact, it’s the first thing search engine crawlers see and, ideally, it tells them a lot regarding the page and its content. A website URL needs to be clean, easy to read, descriptive and free of URL parameters. 3.Create a Custom 404 Page It’s important to keep visitors on your site, if someone lands on a custom 404 page; they can easily address, that they’ve reached the right site. Don’t give a chance to user to move on to your competitor’s site.

3. 4.Include Keyword-Rich Alt Attributes Alt attribution is another important way for search engine crawler to understand what your website is about. Crawler do not understand images, they can only read the site’s HTML code. If you do not add an ALT attribute, crawlers will only be able to see that an image is there, but they will not understand, what the image is about. 5.Set Up Internal Linking Structure “Internal linking refers to any links from one page to another page of same domain.” Internal linking is essential to any website because it helps to establish page authority, usability, site architecture, user experience, potentially your rankings, and spread the link juice. 6.Inclusion of Other Meta Tags (rel="canonical", robots, Noindex etc.) Meta tags are the words that are located inside your html’s head area & it sometimes displayed in the results page of crawler search engines. The search engines still consider them to have a simple, summarized idea of what your site is about and what exactly your keywords are. The important Meta tags are Title, Description, and Keywords. Some are Advanced SEO Meta tags: canonical, noindex, nofollow & robots.txt

4. 7.Incorporate Social Media Sharing Buttons Add social media sharing buttons on your products and other important pages. Social media icons will lead visitors to your business page of social media sites. On a website, they should be easily accessible and relatively large. If you consider these 7 SEO elements while you’ll launch a site, definitely your site stand out from crowd. If you’re an SEO, feel free to add anything else to this list in the comments. eGoodMedia – A full-service Vancouver web development agency, it is a one-stop destination for all your web design, development, and online marketing needs.