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Mgt 540

Mgt 540. Research Methods. Introduction. Emeric Solymossy Pronounced: Shoi moshi aka: “Dr. E ” Availability / Accessibility Office Hours: Mondays: 10:30 AM – 12:30 PM (60th St. Bldg.) Mondays: 2:00 PM until 3:00 PM (60th St. Bldg.)

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Mgt 540

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  1. Mgt 540 Research Methods

  2. Introduction • Emeric Solymossy • Pronounced: Shoi moshi • aka: “Dr. E” • Availability / Accessibility • Office Hours: • Mondays: 10:30 AM – 12:30 PM (60th St. Bldg.) • Mondays: 2:00 PM until 3:00 PM (60th St. Bldg.) • Wednesdays: 10:30 AM – 12:30 PM (60th St. Bldg.) • Wednesdays: 4:00 PM - 5:15 PM (Caxton Bldg.) • By appointment (at other times or days of the week).

  3. Course Introduction • Course Material • Syllabus • http://faculty.wiu.edu/E-Solymossy/ • Text Book (2) • Managerial Research • Research Methods for Business • Power Point presentations: • http://faculty.wiu.edu/E-Solymossy/09540-07.htm • Writing guides / writing lab • Elements of the Course

  4. Balanced Management Research Goals Cost Effective Informed Management $ Accurate Information Time and Cost Perfect Information

  5. Basic 10-Step Outline • Formulate your question • Get background information • Refine your search topic • Consider your resource options • Select the appropriate tool • Use the tool • Locate your materials • Analyze your materials • Organize and write • Compose your bibliography

  6. 2 Greatest Challenges • Validating existing knowledge

  7. Once you have the background… • How do you gain new (valid) insight?

  8. Research is like Baseball

  9. Research is like Baseball Right Question

  10. Research is like Baseball Right Sample

  11. Research is like Baseball Good Data

  12. Course Topics • Right Question • Understanding Management Issues • Knowing current state of knowledge • Problem identification • Right Sample • Sampling Techniques • Issues of reliability • Good Data • Data collection methodology • Issues of sufficiency • Issues of validity • Valid Interpretation & Presentation • Issues of Bias

  13. Applied Project • Problem Definition and research design • Including literature review & summary • Data collection methodology • Including forms and sampling plan • Data analysis and interpretation • Presentation of results

  14. Weekly Articles Reviews • Minimum of 2, possibly more • Called on at random and my discretion! • Oral presentation only (no write-up) • Maximum 2 minutes! • Summarize the article (15-30 seconds) • (do NOT read the article) • Why you chose that article (5 seconds) • Interpretation / evaluation of article and the conclusion (recommendation) (30 sec.) • How does this apply? (30 seconds) • http://www.economist.com/science/tq/displayStory.cfm?Story_id=1020779

  15. Acceptable Journals for Articles • WSJ (or Financial Times) • The Economist • Business Week • Fortune • Forbes • Time • Inc. • Government Executive • Approved (apriori) Professional publications • E.g., Inside Supply Management

  16. Research Project • Domain (area) • Background knowledge (general) • Prune (Lit search) • Fit to Researcher • Ontological / Epistemological perspective • What’s the question? • Challenge the question • Further (focused) lit search • Design research

  17. Weekly Article • Economist Magazine “Accuracy is addictive” • Begins with justification “people have always wanted to know where they are and where they’re going.” • Inception of the “need” being the Cold War (Sputnik) and the creation of a global positioning system (1957) • Distribution of the technology facilitated by awareness (Gulf War) in 90s • Discussion of how GPS works (shift in radio frequencies)

  18. Why this article? • Discusses application of two different theories • Einstein’s theory of relativity (1905) and • Rabi’s magnetic resonance (1944) • The premise / implications • Pragmatic appeal to relativists • Relevance? • Indications of role of research • Conversion of theoretical research • Time lag (3 generations!)

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