No Wiggle Room! “Incrementalism is innovation’s worst enemy.” Nicholas Negroponte

1. Distinct or … ExtinctTom Peters Seminar2000Highlights ReelWashington Speakers Bureau06.07.00/Ye Olde Town Alexandria

2. No Wiggle Room!“Incrementalism is innovation’s worst enemy.” Nicholas Negroponte

3. “There’s going to be a fundamental change in the global economy unlike anything we have had since the cavemen began bartering.”Arnold Baker, Chief Economist, Sandia National Laboratories

4. “We are in abrawl with no rules.”Paul Allaire

5. Part I: Brand InsidePart II: Brand OutsidePart III: Brand Leadership

6. Forces @ Work IThe Destruction Imperative!

7. Forget > Learn“The problem is never how to get new, innovative thoughts into your mind, but how to get old ones out.”Dee Hock

8. “It is generally much easier to kill an organization than change it substantially.” Kevin Kelly, Out of Control

9. C.E.O. to C.D.O.

10. “It used to be that the big ate the small. Now the fast eat the slow.”Geoff Yang, IVP/ (Institutional Venture Partners)

11. “Change the rules before somebody else does.”Ralph Seferian, VP, Oracle

12. Brand InsideBrand Org: Lean, Mean, Linked & Electronic

13. And Now the Equivalent …White Collar Revolution!

14. These are …L.A.D.T.I.R.S.**Life-and-death-total-industry-reinvention-struggles

15. Brand InsideBrand Work!

16. So what will be the Basic Building Block of the New Org Unit?

17. Why are there no books on how to create a “Cool, Rocking, WOW-producing Finance Department”?

18. [NAPM Redux: Welcome to the Y2K New Orleans Jazz and Real Cool Purchasing Dudes Festival!]

19. “Reward excellent failures. Punish mediocre successes.”Phil Daniels, Sydney exec

20. 1) Turn ignition key.2) Shift into drive.3) Press foot firmly on the throat of mediocrity.Source: Mercedes ad

21. Brand InsideBrand You: Distinct … or Extinct

22. DISTINCT … OR EXTINCT!“If there is nothing very special about your work, no matter how hard you apply yourself, you won’t get noticed and that increasingly means you won’t get paid much, either.” Michael Goldhaber, Wired

23. Icon Woman … • Totally turned on by her work! • “It” matters / a WOW Project! • “It” is … COOL! • “It” is … BEAUTIFUL! • She is … in your face! • She is an … adventurer! • She is … CEO of her own life!

24. Icon Woman … - She is … at least … a little funky! • Her curiosity is … insatiable! • She thinks screwups are … as normal as breathing! • She hangs out with some … seriously rad Dudes! • She is not God. She is not Bionic Woman. She is … determined to make a damned difference!

25. “Well-behaved women rarely make history.”Anita Borg, Institute for Women and Technology

26. Icon Woman Meets the Web … • submits resume on the Web • recruited on the Web • hired on the Web • trained on the Web • creates and conducts projects with virtual teams on the Web • manages project and client follow-up on the Web • manages career/reputation-building on the Web

27. “You must realize that how you invest your human capital matters as much as how you invest your financial capital. Its rate of return determines your future options. Take a job for what it teaches you, not for what it pays. Instead of a potential employer asking, ‘Where do you see yourself in 5 years?’ you’ll ask, ‘If I invest my mental assets with you for 5 years, how much will they appreciate? How much will my portfolio of career options grow?’ ”Stan Davis & Christopher Meyer, futureWEALTH

28. Brand InsideBrand Talent: The Great War for Talent

29. Issue Y2KThe Great War for Talent!

30. “When land was the scarce resource, nations battled over it. The same is happening now for talented people.”Stan Davis & Christopher Meyer, futureWEALTH

31. There is no “talent shortage” … if…you are a GPTW**Great Place To Work

32. “Our business needs a massive transfusion of talent. And talent, I believe, is most likely to be found among non-conformists, dissenters and rebels.”David Ogilvy

33. “Whoever is the most impertinent has the best chance.”W.A. Mozart

34. Talent = Brand

35. Forces @ Work IIThe Commodity Trap

36. Quality Not Enough!“Quality as defined by few defects is becoming the price of entry for automotive marketers rather than a competitive advantage.”J.D. Power

37. Quality Not Enough!“While everything may be better, it is also increasingly the same.”Paul Goldberger on retail, “The Sameness of Things,” The New York Times

38. “We make over three new product announcements a day. Can you remember them? Our customers can’t!”Carly Fiorina

39. “The ‘surplus society’ has a surplus of similar companies, employing similar people, with similar educational backgrounds, coming up with similar ideas, producing similar things, with similar prices and similar quality.”Kjell Nordstrom and Jonas Ridderstrale,Funky Business

40. Brand OutsideStrategy 1:Lead the Customer!

41. “Wealth in this new regime flows directly from innovation, not optimization. That is, wealth is not gained by perfecting the known, but by imperfectly seizing the unknown.”Kevin Kelly, New Rules for the New Economy

42. Amen!“The Age of the NeverSatisfied Customer”Regis McKenna

43. Brand OutsideStrategy 2:UseE-Commerce toRe-inventthe Business!

44. Tomorrow Today: Cisco!90% of $14.4B(Cisco Connection ONLINE)Save $500M(service and tech support)C.Sat e >> C.Sat HCustomer Engineer Chat Rooms/CollaborativeDesign ($1B “free” consulting)

45. B2B1999 – 2004: 50X2004: $7.4Source: GartnerGroup (per Reuters 1-26-00) T

46. GM/Ford/DaimlerChrysler (02-27)Covisint$240B (+$500B)I.P.O.

47. Welcome toD.I.Y. Nation!“Changes in business processes will emphasize self service. Your costs as a business go down and perceived service goes up because customers are conducting it themselves.” Ray Lane, Oracle

48. Anne Busquet/ American ExpressNot: “Age of the Internet”Is: “Age of Customer Control”

49. “Where does the Internet rank in priority? It’s No. 1, 2, 3, and 4.”Jack Welch

50. There are 2 Kinds of …Defense*vs.Offense***Fend off upstarts.**Reinvent our marketspace!