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Social Media Chapters 3-4

Is email dead to Generation Y and the Millenials ?. Social Media Chapters 3-4. Check out Fairways Golf Grill. http://www.murfreesboro.com/2013/09/fairways-golf-grill-overhauled/ The project from last spring was on Bar Rescue and renamed/reopened as ….. Brew U – Google it and what do you see?

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Social Media Chapters 3-4

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  1. Is email dead to Generation Y and the Millenials? Social Media Chapters 3-4

  2. Check out Fairways Golf Grill • http://www.murfreesboro.com/2013/09/fairways-golf-grill-overhauled/ • The project from last spring was on Bar Rescue and renamed/reopened as ….. Brew U – Google it and what do you see? • Previously redid MT Bottle and spent $100K on renovations • Thoughts?? • Website still up and the same, FB page not renamed

  3. What is Marketing all about? • Are we simply concerned with transactions? • Is our “relationship” with customers the thing that matters? Is it a transaction or a lifelong relationship we should be courting? • GM • Chevy to GMC to Buick/Cadillac

  4. The Evolution of Marketing • For many years marketers and salesman focused on the hard sell, closing the deal and hoping for a satisfied customer • We then shifted to a more soft sell oriented approach to marketing building longer term relationships with advertising, sales promotion and personal selling • The era of Social Media has changed the game once again

  5. Value of Value of Providing Content and Tools • iFit • Online retailer that enables individuals to customize, track and design their fitness routines • Enables cooperative retailers and manufacturers to tie their products and services to this series of apps, website tools, downloads and broadcasts. • Treadmills (Nordic), shoes (Nike), Celebrity exercise gurus (Jillian Michaels) • I am developing a relationship with my customers and fellow manufacturers and retailers

  6. Did Social Media Kill Email? • Well .. How old are you?? • Generation Y and Z find it antiquated and too formal • Some baby boomers miss traditional letters and written content • Generation X still embraces email as a successful and evolving form of communication utilizing databases • Feels more like “closing the deal”

  7. Social Media and Marketing • Won’t shorten your sales cycle • Keeps information flow going • Allows deeper relationships with customers than email • Easier flow and more conversational • AND consumers like to share your content and brag on your brand! BINGO!!

  8. Pros and Cons Social Media • Loss of written skills • Loss of the ability to relate to one another on a face to face basis • Ability to form a sense of community • Expand our reference groups • Learn about and from one another across geography

  9. Viral Videos http://www.youtube.com/watch?v=cvH6cDT6No0 The Mentos and Diet Coke Guys (Grobe and Voltz) discuss viral videos and technique.

  10. Politics • Barack Obama became the President of the United States because his campaign managers recognized the value of social media and younger voters and the opportunity they presented. • Employed a strategy of transparency and having people connect with the brand because the brand helps define them … or the political platform …

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