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The Top 10 Ways to Drive Traffic to Your Chapter Website. Rendezvous 2012 Rick Matsumoto, Vice President Colorado TU. Number Ten. Create content that makes people come back Schedule of events List of past chapter leaders Restoration projects Research papers. Number Nine.
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The Top 10 Ways to Drive Traffic to Your Chapter Website Rendezvous 2012 Rick Matsumoto, Vice President Colorado TU
Number Ten • Create content that makes people come back • Schedule of events • List of past chapter leaders • Restoration projects • Research papers
Number Nine • Guest post on other blogs (and include a link to your website) • Angling Trade, anglingtrade.com • Chi Wulff, chiwulff.com • Colorado TU, coloradotu.org • Coyote Gulch, coyotegulch.wordpress.com • Fly Talk, fieldandstream.com/blogs/flytalk/ • Trout Unlimited, troutunlimitedblog.com Excellent post Nick! FYI for your readers, we have some related content at ColoradoTU.org/resources. Rick Matsumoto, VP Colorado Trout Unlimited
Number Eight • Use Twitter • To promote content • To promote events or contests • To promote partners
Number Seven • Use interesting titles • Upper Colorado River A Collapsing Ecosystem • Upper Colorado River In Danger • Rally for the Colorado River • River Rally • Colorado TU Part of Colorado Gives Day • Give online December 6th
Number Six • Use Facebook
Number Five • Share links
Number Four • Use photos • In articles, in blog posts • Not necessarily in photo albums
Number Three • Deliver content that is relevant to your audience • Fishing reports • Anything that features a member
Number Two • Have a blog • Easiest way to have content that updates regularly • Best way for most chapters to draw new traffic • Best way to draw repeat traffic • Best way to receive traffic from ColoradoTU.org
Number One • Develop an email strategy • Build an accurate email list (and protect it) • Remember the 60-30-10 rule • Promote your events, before and after • Use teasers with links to content on your website • Use a link in your email signature
Conclusion • Create a digital marketing strategy!