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Impact of regulation on the shape of IFA distribution and strategic opportunities pursued by Sanlam. Regulation will change significantly. Overview of RDR Implications. How RDR affects Product Design. RDR – the direct impacts: Remove commission bias Transparency and disclosure
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Impact of regulation on the shape of IFA distribution and strategic opportunities pursued by Sanlam
How RDR affects Product Design • RDR – the direct impacts: • Remove commission bias • Transparency and disclosure • Increase professionalism of advice CONSUMER AWARENESS & TRUST • AND Indirect impacts: • Capital and Value flow • Use and role of Platforms • New routes to market • From Products to Propositions RE-ENGINEER THE MARKET
Advice models and standards Product design must be tailored to the channel & the advice model
Product to Proposition • Proposition • Focus on life cycle needs • Distributor and Customer needs • Whole value chain, how is the product generating its return and how is the distributor generating theirs? • ‘Marry’ the product with the advice • Stay focused on needs • Product approach • Focus on acquisition • Distributor versus Customer needs • Only part of the value chain, focussed on product returns • Narrow definition • Leads on features and benefits • Products supplemented with commission and wider support to distributors
What do IFAs want? • To deliver on promises to clients • Cost efficiency • Sustainability • Building value • Demonstrate assets under influence • High proportion of reoccurring income • Profitability • De-risking • Guarantees • Expertise • Training • Marketing • Business support • IT support
What will be the drivers moving forward? • Guarantees • At a sustainable cost • That are safe • Reduce risk not increase it • Post retirement market • With profits? Will the Pru win? • Cost • Building the scale
What will be the drivers moving forward? • NMG Survey “The lack of ‘cost leader’ in the UK Wealth market demonstrates the difficulty of achieving cost efficiency with complex legacy books” • Barriers to entry • Transparency • De-risking • Building process with IFAs • Managing funds to risk categories • Sharing risk
What will be the drivers moving forward? • Value • Recognising the shift in the value chain • Proctor and Gamble to Tesco • Effect of regulation • Distribution • Different channels • Value of independence • Specialisation • Tax planning • Differentiation
How Sanlam are positioned to respond • De-risking • Building process with advisers • Managing funds to risk categories
Recognising the shift in the value chain • Joint venture discretionary fund management businesses • Investment partnerships • Product design
Specialisation • Technical • Tax • Business consultancy
Cost • Lack of legacy • New entrants • Niche • Self select • Section 32
Ambitions • Partner with up to 50 FA businesses in the post RDR world • 10 joint ventures building to £500m per relationship • 40 investment partnerships • Niche products – app on iphone
The winners will be… • …“Those that align closest to distribution”