5 Overlooked Webinar Strategies for Marketers to Consider

1. 5 Overlooked Webinar Strategies for Marketers to Consider In the late 90s, Microsoft provided the technology to make webinars go public with the launch of the platform - NetMeeting. There was no such concept as webinar marketing. Since then, webinars have come a long way since its inception. As 2020 approaches, the next step in digital marketing has already started to take shape. Outstanding user experiences as well as UI designs of all content including webinars have become essential. AI has allowed data privacy and cybersecurity to take center stage and digital platforms must be designed with the next 5G revolution in mind. In light of these upcoming disruptions, businesses will need to rethink their approach to webinar marketing to stay ahead of the game. Often times, webinar marketing strategies that drive out more webinar attendees lose their focus on the big picture - creating the highest quality, audience-focused content. Getting your audience to click on your webinar link and get to your landing page is only half the battle. The bottom line is to create a content strategy that intrigues them with valuable information for the 30-45 minute live webinar. With that in mind, let's take a look at 5 crucial successful webinar strategies that marketers often end up forgetting. 1. Nail your invitation emails An optimal sequence content marketing strategy for a webinar should have invitation emails that look like this: First contact - invitation email 3-4 weeks before Reminder email - 2 weeks before Second reminder email - 1 week before Last reminder - 1 day before Comments / thank you email - 1 day post The best time to start sending your promotional email invitations would be approximately 3 to 4 weeks before the webinar. Yes, the first invitation emails need to be specific and it's important not to leave any useful information behind, but what is even more critical are the follow-up and reminder emails to cover everyone since your webinar funnel. A typical email open rate in B2B marketing plans is only 15.1%, so having periodic follow-up emails is essential for maximum exposure. According to Drip, failing to follow through on your webinar invitations can cost you up to a third of your sales. Ideally, a first follow-up email should be sent 1 to 2 weeks after your first invitation.

2. 2. Choose the right media for the promotion In order to keep up with your lead generation game, you need to promote your webinars on the right channels to gain maximum exposure. Having an omnichannel approach to promoting your webinars will provide you with more webinar attendees. Influencer Marketing: Partnering with an influencer for your business niche can be the perfect way to generate more audiences for your webinars. Influencers typically use their social media presence to market your webinars with headlines such as: “I'll be attending XYZ Webinar on Intent Marketing; it's a great way for marketers to stay on top of current marketing trends ”. Having the right influencers who support your brand will definitely make a huge difference in your webinar marketing plan in how your industry contacts approach your webinar promotion. Social media: For B2B trends, look no further than LinkedIn. Share your webinar registration forms with Connections and don't forget to attach a personalized InMail with it. You can also create events on and a Facebook ad to promote your webinar and use Twitter by generating relevant hashtags as part of your social media marketing strategy. 3. Select the optimal webinar software Hosting a live webinar can come with many technical challenges. Poor connectivity, audio quality, random disconnections can become a real obstacle to the success of your webinar. The days of one-way talk in webinars are over, audience engagement and interactive tools for active participation are essential. With that in mind, some of the factors you should consider when selecting your webinar software platform for a seamless digital experience include: Compatibility with browsers and operating systems Have a user-friendly interface with easy navigation Extremely simple and fast setup and startup times The number of participants that the software can handle Automatic live recording and replay integration Auto answer functions Indispensable interactive tools Considering those points, here are some of the best software solutions you can choose for an upcoming webinar: Adobe Connect

3. ON24 Cisco Webex GoTo Webinar 4. Plan according to the viewer's time zones Timing is everything, whether it's putting up weekend promotional offers or holiday campaigns. When setting up your webinars, consider your audience's background and location. Certain days and times will definitely work best when trying to attract as large an audience as possible. When it comes to webinars for B2B marketers, the data shows that Tuesdays, Wednesdays and Thursdays are the most likely to get maximum attendance. When it comes to schedules, a recent survey by GoToWebinar found 11 a.m. to be the most engaging with 2-3 p.m. as the second most preferable time slot. 5. Exceptional audio quality When it comes to communication, only 7% of meaning comes from the words we use, while 38% comes from tone of voice and the remaining 55% comes from non-verbal cues. It goes without saying that when hosting a webinar presentation, audio quality is far too critical to overlook. Poor sound quality is bound to cause instant deactivation and spoils any effort you put into getting your viewers to the webinar in the first place. If you end up looking distant or crackling, it will have a serious impact on what could have been a great post. Final thoughts Webinars are an effective way to build lasting relationships with your prospects and play a crucial role in their customer journey while simultaneously allowing you to distinguish your brand from your competition. With changing buyer preferences and video consumption statistics skyrocketing, marketers will need to get creative and evolve their webinar marketing strategies over time. Use these tips as a basis for crafting your own creative marketing plan to become a great webinar host.