Few mistakes to avoid while doing Email Marketing Automation

1. Few mistakes to avoid while doing Email Marketing Automation Automated emails that are timely, personalized and highly relevant to the reader, are sure to do a hell of a job for marketers by saving tons of time and money. But having said that, many of them still make mistakes - from not being careful with the smallest mistakes to painful data problems, some of them can seriously damage your credibility. When it comes to email marketing automation, the mistake, no matter how big or small, is the last thing you want. Not only will this turn off your prospects, but it will also negatively impact your efficiency. 1. Forgetting customer data One of the great things about email marketing automation is the amount of customer data that can be used in targeted campaigns. This is website activity, email, transaction history, and demographic information. However, despite all the valuable resources at their disposal, some marketers hardly use them. To properly segment your email list, you need to first review your customer data and then use it to target customers with the right message and timing. Ensure that you are leveraging all necessary strategies, such as needs- based, value-based and purchasing decisions, to successfully implement your campaigns. 2. Focus on the wrong metrics Some marketers tend to get swept up in vanity metrics. While open rates are a good start, your clicks, conversions, and subscriptions will bring much more value to your business. It is also important to consider how well you are performing on these criteria. For example, you'd better see a 5% conversion with an open rate of 10%, rather than no conversions with an open rate of 50%. Tweet this! Having a 10% open rate means your subject line can use some business, thus, you need to look at the scale realistically and find places where you can add more value.

2. 3. You have become a spammer Because automated email campaigns take less time and energy, it's easy for some marketers to misuse them, especially if your metrics look good. But this might make you a spammer, which is the last thing you want because it can negatively affect your business. This is why you need to make sure that you only send relevant emails to your audience. 4. Failure to perform the tests You should always take tests to increase your features in email marketing automation software. Not only will this help determine which strategies to deploy, but it also gives you more knowledge about your audience. For example, A / B testing can help you compare different versions of your campaign, be it in the subject line, CTA or landing page, etc. Similarly, also test your emails on mobile, tablet and desktop. To ensure that your customers have a smooth experience no matter what device they use 5. Forget about humanizing yourself While it is important to forgo the manual process and focus more on the important things, you may be at risk of becoming very inorganic. Your customers are human and they deserve to have real communication that doesn't make them feel like they are talking to a robot. Hence, it is always important to humanize your brand and add a personal touch to your messaging. In it, you must use triggers so that messages can strongly relate to recipients. When it comes to retaining and caring for your customers, there should be no room for error. Remember, your existing customers are more valuable than new potential customers. And to ensure you never lose them in the end, you should think beyond motorized travel and focus on a more humane and more convenient one.