How to Promote Webinar on Social Media Channels

1. How to Promote Webinar on Social Media Channels Has this ever happened to you where you had a webinar and nobody showed up, you were just doing a live webinar yourself? It's not the greatest feeling in the world especially when you put all that time and effort into it. Making web marketing a part of your content marketing and video marketing strategy is a no-brainer today. A web presentation was in the past an easy ticket to creating a webinar track that flows directly into sales. Selling them was one of the best ways to make money on high-ticket goods a decade ago. Your web marketing strategy is now the cornerstone of your lead generation strategy and people are exhausted. According to the 2017 B2B Content Marketing Performance, Budgets, and Trends Report, 58% of B2B organizations use webinars, and one in three respondents described it as the most important method for content marketing success. 77% of B2B marketers use educational content to nurture their audiences. Moreover, 64% of B2B marketers use audio and visual content, including videos and webinars. Content Marketing Institute (CMI) If you decide to be the host of your webinar, you can get more traffic and leads and fill the sales funnel at the end. Once you've chosen a webinar platform, decide whether you are doing an automated webinar or an evergreen webinar, and decide how your next webinar will fit into your content strategy, which you may think you are all set up to. But, how do we get people to pay more attention to our webinars? The customer journey only begins with a sales webinar. The right webinar tool and webinar content can only help you so far in getting the largest possible number of webinar registrants. What do we do to ensure people appear? The answer is development to promote. As a marketer, you must have good etiquette in promoting your webinar to increase your webinar attendance.

2. With this in mind, we'll be setting up some pointers to promote effective B2B webinars on 3 major social media channels for maximum impact: Linkedin LinkedIn is one of the greatest places to promote B2B webinars, because they are designed for specific professional segments. Make sure not to overdo it on this platform, and promote the webinar 1-2 times a week. Always remember that the best days to improve your webinar registration are Tuesday, Wednesday and Thursday. Let's start the fun game: Post the webinar link on your company website. Anyone who follows your company page will see this post and may adjust it. Promote your webinar on your LinkedIn Groups. If you don't join anyone, join one. Promote webinars related to your group to avoid "spamming" other group members. It is one of the most effective ways to reach a new audience. Encourage your colleagues to "like" or "share" your company post on LinkedIn. This is a simple but effective technique for web marketing and can attract a handful of engaging viewers who may not have been aware of your webinar. LinkedIn allows companies and individuals to purchase sponsored ads. You can direct them toward specific company job titles, industries, and locations. Efficiently use your web marketing budget to target only those who are most likely to be interested in your topic. Share multiple, relevant pieces of content on a popular topic in the form of a blog post, article, graph, or video content to make noise about your webinar. Make sure to post it directly to LinkedIn and other social media channels. Doing so can keep readers interested in your webinar and also provides a webinar registration link in your posts. The social networking site Facebook

3. Facebook Marketing can help you gain prospects for your presentation. It can help you to spread a wider audience network and increase registrations. Here's how to get practical promotions on Facebook: Take advantage of a Facebook feature called Facebook Events. This feature will allow you to publish the landing page of your webinar, so that you can use it as a site and send invitations. Create a Facebook ad, which is the perfect strategy to promote your webinar to the largest audience - to reach the right people at the right time. Features like Custom and Similar Audiences enable you to distinguish the reach of an ad between different demographics. The more engagement you have with your Facebook audience, the more likely they will share your webinar with their social networks. You just have to add social proof to your webinar and promote it on Facebook. For example, obtaining sponsorship for a webinar. Social media audiences are likely to spread the word about the webinar when they learn that it is sponsored by any reputable organization. 1. Promote your webinar with a different mindset Promoting a webinar is different from promoting any other attraction. It is a one- time event, and it is usually a live event. This is an essential element to keep in mind while creating an internet marketing strategy. 2. Design an effective and engaging landing page The exclusivity of the event is the key to selling. Your landing page is the first test of all your web marketing efforts. Therefore, you should create a landing page that complements the richness of your webinar. Your landing page should also have a form to collect basic contact information such as an email address and name. In addition to improving conversion, tease potential online attendees with all the important topics you'll cover in their webinar. Having a teaser video on your landing page can help you grab your audience's attention without getting bored, and it's also helpful in implementing your web marketing strategy.

4. 3. Optimize your landing page for social sharing Adding social sharing buttons to your webinar landing page can have a huge impact on the actions of the people who visit your site. Your content will get the maximum shares if it allows people to post easily on their social media pages. So, attach social sharing buttons to your content, let it be a blog, article, or any other web marketing advertisement. Also, be sure to add a call-to-action (CTA) to direct them towards the next process in your marketing plan. 4. Add active and existing hashtags Hashtags have become an effective marketing tool and can be well used in your webinar strategy. Adding hashtags to your post can boost your presence and content on social platforms. So, creating a hashtag for your marketing webinar and using it in all your online promotional materials is a great step. Your content with the hashtag is enough to make a strong impression on the minds of your webinar attendees in the future. 5. Study as much as you can about your target audience Identifying the actual problem for your audience is the first step in solving their problems. Study as much as you can about your audience. Answer questions like, Will your chipset solve problems for them? Can they practically apply the information provided to their careers? Your topic and content are the main keys to convincing your potential customers to sign up for your webinar. This is how you promote your webinar on and with social channels to create a digital experience for your audience. For more advice and everything, you need to learn about social media marketing and web marketing strategy, and reach out to a Deck 7 Social Media Professional today. All the best!