Top 5 Tips for making emails more engaged

1. Top 5 Tips for making emails more engaged Instagram. However, more than 90% of Americans use their email! This is a huge audience! Do you still think the email is dead? Not even close! If you are in the business of business marketing, email marketing is an essential part of your business. But as effective as email marketing, it alone isn't enough. In fact, 44% of marketers say increasing engagement is their number one challenge. If you put time and effort into your email marketing campaigns, it should be in your routine as well as attention, whether people open the emails you send. After all, if no one reads your messages, you are wasting valuable time and resources. Reason? Sending the right emails at the wrong time to the wrong leads will unsubscribe subscribers from your email list, or maybe worse. They will likely pass on to your competitors! it's a sad thing! Does it seem like a big challenge getting people to open and read your emails? It doesn't have to be cruel! If you send the right emails at the right time to the right potential customers. You will create lifelong brand promoters for your business. You need to look smart; Your style and body of content should be informative and personal enough to convince the recipient not only of interest but participation in your recommendation or request. As with any marketing channel, marketing strategies change and change over time. The things that worked last year don't necessarily work this year. So, if you have people to open your emails, then what? How do you keep them engaged? What's the best way to increase customer engagement rates? Stop straining your mind and follow these 6 basic tips to make sure your email is attractive and effective before you hit the send button. really? Well, aside from the quotes, here we go:

2. 1. Make sure to send a classic welcome email This should seem basic and straightforward to you, but it is one of the best email marketing practices for attracting leads. Welcome emails are emails thanking your visitors for joining your company newsletter and speed predictions for what's to come. This will be your first opportunity to introduce yourself and tell them more about your business. If your introduction to a new potential customer is memorable, then no other emails you send will be. Write your welcome email in a fun and playful way while writing to your friends or colleagues. Avoid using more company language. An example of a more popular email by Derek Sivers, which has generated millions, would suffice to make sense of the point. No one has ever written an email like it. Derek Sivers founded a company called CD Baby. Retype automatic email sent to customers after purchasing a CD. At first, the email said, "Hey, your CD has been shipped." 2. Make a good first impression with a catchy subject line The subject line is your first impression, and if it's bad, then it's likely your last impression as well. If you receive an email with the subject line "Web Program for Everyone ... Check Out Upcoming Web Software!" How happy are you to open it? You won't even read the body line. Too frequent? Not only is this subject line boring, it also uses webinars twice. To create an interaction with customers, it's always a good idea to use simple direct human language without the need for technology. Strong subject lines are short, descriptive, and promising so that the people scanning your emails can read the entire subject line. Research suggests keeping the subject line below 50 characters. To stand out from the list of subscribers, these days marketers are actively using emojis in their topic lines to attract potential customers with a related topic. The most customized and humane strategy for handling recipients.

3. 56% of brands that use an emoji in the email subject line have a higher open rate than those that don't. (Forbes, 2017) The use of emojis in the subject lines is to ensure that they are eye-catching, branding, and objective. 3. Add a personal touch to increase click rate Remember the customization we mentioned earlier? Unless you have established trust in your brand, you should speak to your potential customer as a human rather than as a company name. This is because you are trying to get your readers to know, love, and trust you. One way to add personalization to your emails is to make your subscribers feel as though you are talking to them directly, not just one person out of hundreds of others. Stop sending emails from addresses without human names in them. Anonymity doesn't work and buyers don't look at emails from marketing company names. Address leads or subscribers by their first name in the subject line or at the beginning of the body of your email. Everyone loves the sound of their names. Sending emails using the personalized approach will attract and engage potential customers for a longer period. There is one more thing to note about this email below, all you can note? The best example would be to understand how to engage your subscribers with such a personalized email. As a marketer, you should be trained to use more data in a deliberate manner to personalize your content implementation. It's all about sending your targeted content to those who want it most. It will help you put your customers on the books in light of the client's socioeconomic preferences, and other rich information about your current and potential clients. Knowing more about the people who signed up for your list can help you increase shares, build stronger relationships, as well as target subscribers based on their interests. 4. Avoid public messages and provide real value to your subscribers People want to interact with people, not mailboxes. Instead of sending generic content to every subscriber, take the time to tailor your email content that is

4. relevant to your best contacts and strongest leads. Segmentation by industry, location, spending, and other related factors that differentiate one section of your target audience from another. Highly focused email campaigns perform better and keep your subscribers engaged. True value can come in various forms. For example, if you want to educate B2B customers about your service or solutions, it can come in the form of a blog or e- book, or in the form of valuable information such as articles that guide readers through a process. Instead of saying something in a marketing tone like, “Download this whitepaper,” explain why. Try drawing a picture of how your white paper reduces their concerns about their constant pain point. 40% of B2B marketers say email newsletters are most important to content marketing success. (Content Marketing Institute, 2017) Statista offers its subscribers real value with every marketing email they send. They run an ongoing daily campaign called "Today's Planner" that promotes a data report on their site. Providing a handful of relevant information, valuable insights, and urgent new stats to your email subscribers will keep them interested in your daily updates, thus making them more engaged. 5. Use interactive content to increase interaction The use of interactive email content is the number one design trend in 2019. Emails that contain games, quizzes, photo swirls, gifs and visuals will keep patrons locked up. For example, you should follow a customer's purchase with email messages such as a survey invitation that requires some action from the recipient The use of interactive content can help increase the sales of engagement brands. 6. Consider the context of your emails When a potential customer gave you their email address, they did so for a specific reason. They signed up for your email list to get something useful and valuable. Don't send them generic mail to promote all of your products. Send them an

5. email they want and need. If you want your email engagement to go up after they get what they came for, you need to give them something they value. Here are some of the ways you can interact with your subscribers and make money off the list: Design a paid email course Share links to featured product pages on your website Regularly offer exclusive discounts and discounts Create an email chain to sponsor potential clients Provide them with gated content If you provide valuable content and have a passion for what you do, then you are already halfway there. But always remember not to overdo it. Sometimes you can provide them with more educational emails. You already have a lot of data about your users. Use this information to teach people something about themselves. When you educate them about themselves, their interest will increase. Not only is it a compelling email to open, but it also motivates people to re-engage to gain more insights into their behavior and progress. Every Friday, Mint - their online personal finance manager - sends a dedicated statement of bright information to all of her clients' accounts, straight to their inbox. Wrap up with additional tips As we approach 2020, it's your chance to give email programs a restart while making efforts on innovation and creativity to keep up with customers' demands. Always focus on getting feedback from online surveys, testimonials, and reviews to assess your approach to creating a long-term relationship with the potential customer.

6. Find out where your customer engages the most, on mobile or desktop. Once you are aware of this data, send them emails that suit their preferences for a better sharing. (Mobile phone unlocks accounted for 46% of all email openings) (The Apple iPhone is the most popular mobile client for reading emails with 29% of all openings occurring on this platform. Gmail ranks second with 27% {Campaign Monitor, 2018}) Research and discover what customers want to deal with. It could be an offer, an advertisement they expect from you, maybe a discount coupon, an informational article or news updates, an educational blog post or white paper, or maybe they can expect a webinar mail. Jot down the most attractive emails and use them effectively. Smart email marketing is essential to the success of any inbound marketing program. Find what works for you, depending on your industry and audience. If you need more help, you can contact a Deck 7 Email Marketing Professional today to leverage the power of email marketing campaigns and keep up with demanding clients.