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Olive & Honey offers a wide selection of unique vintage clothing, telling their own stories. With a focus on quality and customer service, they cater to the growing e-commerce market.
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Products & Services • Olive & Honey started as a hobby of buying, re-styling and re-selling vintage denim through Instagram in 2017
PRODUCT • Olive & Honey offers unique items to clients based on their size and preferences. • E-commerce business offering a wide selection of vintage items • Each piece tells it’s own story
Market Analysis • According to Shopify, the number of potential e-commerce customers will grow more than 1.2 million by 2020. (2018) • The majority of this audience will be between the ages of 16 and 34 years old
Competitors • Current • Vintage clothing lines that buy and re-sell • Future • E-commerce apparel companies • Substantial competition • Olive & Honey will offer consumers trendy apparel while providing high quality materials and quality customer service
Future Team • Future Olive&Honey Team • Customer Service Team • Social Media & Events Management (website, social media accounts, creating/maintaining events) • Other critical partners • Manufacturers • Influencers
Sales Forecast • Estimates based on 1.6 items purchased per customer
Potential Market Risks • Fast fashion • Pressure from consumers • Customer returns, disputes and chargebacks
Offer • Offer: 30% for $100,000 • Current estimates based on personal equity