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Strategic Marketing Evolves

Strategic Marketing Evolves - The changing role of brands in a networked world.<br><br>Disintermediation is immediacy. Consequently, after a hiatus of ten thousand years, during which more and more sophisticated tools were needed to overcome the lack of contact between the producers and consumers, today, with the new opportunities that the network gives us, we can go back to rely on reputation as the surest guide on which to base our transactions.

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Strategic Marketing Evolves

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  1. Strategic Marketing Evolves The changing role of brands in the network age California School of International Management - San Diego, Lipari - Second Life 6 February 2008 David Orban www.davidorban.com

  2. Brands are intermediaries

  3. Disappearing Company Man

  4. The birth of the Company

  5. Value as trust

  6. Encounters of the first kind

  7. Disintermediation: immediacy

  8. Face of the new/old values

  9. Face of the new/old values

  10. Networks of relationships

  11. Blogs and social networks

  12. Idea-flows in a flat world

  13. What are the next steps?

  14. Thanks, credits, contacts: David Orban sl ‘Davidorban Agnon’ skype davidorban david@davidorban.com www.davidorban.com Image credits: dashboard: dawnhops donkey, cola, face: Meanest Indian malcomx: spcoon ship: mikebaird coins: mc559 market: Lucas Jans clouds: Pear Biter contacts: luc legay Thanks to: Larry Lessig Gianni Degli Antoni Michele Leidi Wikipedia Flickr Google

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