Beginner’s Guide to Social Media

1. talks! Beginner’s Guide to Social Media Sponsored by • Audio is only available by calling this number: • Conference Call: 866-740-1260 • Access Code: 6339392

2. Using ReadyTalk • Chat & raise hand • Mute = *6, Unmute = *7 • If you lose your internet connection, reconnect using the link emailed to you. • If you lose your phone connection, re-dial the phone number and re-join. • ReadyTalk support: 800-843-9166 Beginner’s Guide to Social Media Conference Call: 866-740-1260 Access Code: 6339392

3. Continue the conversation • Twitter hashtag: #ts-basics • Following the webinar, TechSoup will host a free, day-long online event, where you can post additional questions in the TechSoup Community forums: www.techsoup.org/go/web2basics Beginner’s Guide to Social Media Conference Call: 866-740-1260 Access Code: 6339392

4. You are being recorded… • This seminar will be available on the TechSoup website along with past webinar presentations: • www.techsoup.org/go/webinars • You will receive a link to this presentation, material and links. Beginner’s Guide to Social Media Conference Call: 866-740-1260 Access Code: 6339392

5. talks! Beginner’s Guide to Social Media Sponsored by • Facilitator: Kami Griffiths, TechSoup • Presenters: John Haydon, Chris Garrett

6. Today’s Speakers John Haydon corporatedollar.org Chris Garrett chrisg.com Kami Griffiths TechSoup Volunteer: Chris Peters, TechSoup Beginner’s Guide to Social Media Conference Call: 866-740-1260 Access Code: 6339392

7. Agenda • Introductions • Presentation: John & Chris • Audience Q&A • About the Community Forums Event • About TechSoup Beginner’s Guide to Social Media Conference Call: 866-740-1260 Access Code: 6339392

8. What is Social Media? • Web 2.0 is not a Version • Many to Many • User generates content • Conversations NonProfitWorkshop.com Beginner’s Guide to Social Media Conference Call: 866-740-1260 Access Code: 6339392

9. Benefits of Social Media? NonProfitWorkshop.com Beginner’s Guide to Social Media Conference Call: 866-740-1260 Access Code: 6339392

10. Social media are the tools that empower your fans! NonProfitWorkshop.com Beginner’s Guide to Social Media Conference Call: 866-740-1260 Access Code: 6339392

11. What is the best way to get started with social media? NonProfitWorkshop.com Beginner’s Guide to Social Media Conference Call: 866-740-1260 Access Code: 6339392

12. Remarkable content is key • Traditional marketing “push” is dead. • You no longer have “control”. • Raving fans will even create their own blogs, Facebook Groups and campaigns without any direction from you. • Content now trumps big budgets • Hint: People care way more about the cause or issue than your non-profit. NonProfitWorkshop.com Beginner’s Guide to Social Media Conference Call: 866-740-1260 Access Code: 6339392

13. Remarkable Rocket! • What would it look like if your non-profit was so amazing that people couldn’t stop talking about you? • What would the community be saying? • How would it look if you did the opposite of what everyone else was doing? • What are the edges? NonProfitWorkshop.com Beginner’s Guide to Social Media Conference Call: 866-740-1260 Access Code: 6339392

14. What sites should we start with? NonProfitWorkshop.com Beginner’s Guide to Social Media Conference Call: 866-740-1260 Access Code: 6339392

15. How much time should we spend? NonProfitWorkshop.com Beginner’s Guide to Social Media Conference Call: 866-740-1260 Access Code: 6339392

16. BLOG Attract, Retain, Recruit SEO Social Links PR Email RSS Twitter Referral Forwards Re-tweets NonProfitWorkshop.com

17. Social Media Journey • Take your audience on a journey Advocate “Converted” Subscriber Return Visitor Visitor NonProfitWorkshop.com

18. Content & Writing What you know What readers want Blog This NonProfitWorkshop.com

19. Your Email List Hub Model NonProfitWorkshop.com

20. Social Media “Post-it” note • Seek to give before seeking to get • Listen before talking • Trust your staff with social media • Trust your fans and your “enemies” • Trust yourself • Learn by doing • Stupid questions rule! NonProfitWorkshop.com Beginner’s Guide to Social Media Conference Call: 866-740-1260 Access Code: 6339392

21. More Resources • wearemedia.org • hildygottlieb.com • nonprofitworkshop.com • socialactions.com NonProfitWorkshop.com Beginner’s Guide to Social Media Conference Call: 866-740-1260 Access Code: 6339392

22. talks! Questions? • Submit your questions using the chat box.

23. Continue the Discussion… • Following the webinar, TechSoup will host a free, day-long online event that is asynchronous (not live) and no registration is required. You can post additional questions in the TechSoup Community forums: www.techsoup.org/go/web2basics Beginner’s Guide to Social Media Conference Call: 866-740-1260 Access Code: 6339392

24. Get the Most Out of TechSoup • At TechSoup, you’ll find a range of technology services to help your nonprofit: • Read helpful articles in our Learning Center • Request donated software, hardware, and online services • Join our community forums to learn from your colleagues • Browse upcoming events and conferences Beginner’s Guide to Social Media Conference Call: 866-740-1260 Access Code: 6339392

25. Thank you to our Webinar Sponsor! Beginner’s Guide to Social Media Conference Call: 866-740-1260 Access Code: 6339392

26. talks! Thank you!For more information contact:Kami Griffiths kami@techsoup.org 415-633-9392 www.techsoup.org