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Becoming a Community Media Center (pt. 1)

Becoming a Community Media Center (pt. 1). Examining and refocusing your structure, services and identity to broaden your services and strengthen your overall community value. Presenter: Laurie Cirivello Grand Rapids Community Media Center Alliance for Community Media National Conference

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Becoming a Community Media Center (pt. 1)

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  1. Becoming a Community Media Center (pt. 1) Examining and refocusing your structure, services and identity to broaden your services and strengthen your overall community value. Presenter: Laurie Cirivello Grand Rapids Community Media Center Alliance for Community Media National Conference Tucson, AZ -- July 2011

  2. Session Outline • How your community sees you • Knowing what you have • Make it about them, not you • Recognizing and leveraging opportunities • The economics of diversification

  3. Assumptions • CMCs primarily serve local communities • One size does not fits all • Employing tactics to save a TV station is not the focus of this session. • Evolving is a process, not an event.

  4. Your identity • Name, mission and elevator speech RGB-TV Your community TV station “The Community Media Center is a Public, Education, and Government Media organization that provides…” EveryTown Community Media Helping our community connect ECM helps strengthen the voices in our community through media training, tools and distribution…

  5. Putting your Values Up Front • Welcome • Assistance • Nondiscriminatory • Diversity • Etc.

  6. A Root or a Branch? Girl Scouts Food Pantry Senior Center _____Where are you?____ Where do you want to be? Community Foundations City Infrastructure Public Library

  7. Knowing what you have • Food Court or Well-Stocked Kitchen? Options Responsiveness Efficiency Resource vs. end result Value

  8. Breaking it Down Make your own TV show in our Studio Production planning Graphics Streaming And….

  9. Expanding your kitchen • The general contractor role • Preferred providers • Extract and package

  10. It’s about them • Knowing community needs • Servant Leadership • The problem statement • Crafting the solution • Lessons from Social Service • Case Management • Intake and Assessment • Evaluation

  11. Recognizing and evaluating opportunities • The screening tool • Collaboration vs. giving it away • Populating your fox hole • Who’s idea was that? • Lessons from the marketplace

  12. Understanding Your Competitive Advantage What is your niche What do you do better? Knowing the Trends

  13. Service as a marketing tool • Brown-bags/teasers • Pre-packaged training • Crowd-sourcing activities • Using social media to establish your servant leadership

  14. Economics • The evolution killer: “we can’t do that”. • More value for the franchise dollar • Bearing wall approach: building on your core • Using current requirements to build future capacity

  15. Paying for the evolution • Grants • Fee-for-service • Finding money for others – funded projects

  16. Part 2… How have the idea presented here worked (or not) for other CMCs? Join in as we strategize, share and brainstorm. Friday, 10:30 – noon Hope to see you there!

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