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The birth of a new beast BITRE COLLOQUIUM 2008. Tiger Aviation – Overview. Tiger Aviation – Overview.
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The birth of a new beast BITRE COLLOQUIUM 2008
Tiger Aviation – Overview • Tiger Airways Pte Ltd based at Singapore’s Changi International Airport, was established in December 2003 and commenced operations in September 2004 as Singapore's first low-cost carrier and remains the only true LCC in the region – 5 million passengers have flown on Tiger • Tiger Airways Australia obtained it’s own Air Operator’s Certificate (AOC) in November 2007 and commenced operations shortly thereafter. It is 100% owned by the Tiger Aviation Group (“Tiger”) * • Tiger currently serves 15 cities across Asia within a range of four-hour flying radius of Singapore using its 8 Airbus 320 aircraft and 13 points in Australia out of its Melbourne hub with 4 Airbus 320s • Tiger aims to bring the low cost / low fares revolution to the fastest growing and most populous region in the world by adopting a low fares and high volume positioning approach • Incheon Tiger Airways, South Korea, to be established later this year *Tiger Aviation is the holding company of both Tiger Airways Pte Ltd and Tiger Airways Australia
Tiger Aviation – Group Structure Singapore Airlines Indigo Partners Irelandia Aviation (Ryan family) Temasek Holdings 24% 11% 49% 16% Tiger Aviation Group 100% 100% 49% JV Tiger Singapore 8 A320s Tiger Australia 4 A320s Incheon Tiger Airways Launching FY 08/09
Recent Highlights • More than 3 years of operations and carried in excess of 5 million passengers • Network from Singapore expanded to include additional services to Mainland China, India, Australia and Malaysia • Tiger Airways is the biggest low cost airline to mainland China (by passengers carried) • Fleet of new aircraft increased to 12 in service with a further 60 deliveries scheduled through to 2016 • Widest geographic coverage in Asia Pacific with single fleet type and ETOPS long-range services • Several industry leading product innovations increasing ancillary revenues including flight ‘combo’s’ – allowing passengers to book flights from Singapore to Melbourne via Darwin (for example) • CAPA Award for Best Low Cost Airline in 2006 • Passenger numbers increased by 50% in FY2007/08 • Pilot Cadet Training Scheme in Australia to be launched
The most extensive LCC network across Asia PacificServing a market of over 3Bn people as at June 2008
The ‘Ryanair’ of Asia Low fares No frills Point-to-point flights Direct sales only using internet Strong brand penetration World class operating standards Single aircraft type Low cost operations Disciplined short-haul operations
Strategic Positioning • “Ryanair in Asia”, low cost through aggressive cost control • Low fares, high volume positioning • Group structure to allow regional growth - New base every 12-18 months • All economy, high seat density using a single fleet of A320 aircraft • Frontline staff pay tied to productivity with lean, efficient management • No interlining, connecting services, codeshare or full service perks • Direct sales distribution plan using only the Tiger Airways website and the call centre – over 90% of sales over the web • GrowingAncillary Revenues • Outsourced non-core activities • High aircraft utilisation
Rapidly Growing Network Now January 2005 Summer 2006 • Financial Year 2008/09 • Incheon Tiger Airways to be established • Tiger Airways Australia – linking 13 points in all states • Tiger Airways Singapore – Linking 15 points across Asia • A total of 28 destinations in 11 countries • 12 aircraft with 60 on firm order
Network Development Opportunities - Singapore Huge Market potential – 3Bn catchment • China 1.3 billion • India 1.1 billion • Indonesia 232 million • Philippines 89 million • Vietnam 87 million • Thailand 63 million • Malaysia 27 million • Within 2.5 hours of Singapore • 122 compatible airports • 30 cities in excess of 500,000 • 19 cities in excess of 1,000,000 • Within 2.5 – 5.0 hours of Singapore • 241 compatible airports • 98 cities in excess of 500,000 • 72 cities in excess of 1,000,000 • Using the LCC terminal at Changi with lower costs and higher levels of operational efficiency Further growth In frequency & market penetration Indonesia Expected to be liberalised Major expansion Planned for Malaysia 2008 Liberalisation of ASEAN market Singapore is the ideal hub location to expand Tiger’s regional business with significant populations and infrastructure already present in the SE Asia region
Network Development Opportunities - Australia Potential fleet could Number 30 aircraft By 2016 Planned growth To 5 hubs within 5 years A319 aircraft Opens up smaller/ regional airports 2nd Hub Will increase geographic coverage Melbourne Base load factors over 80% Tiger is only carrier in the ultra low cost segment establising a foothold in the market with strong load factors in the first 6 months of operations and Australia presents significant potential for a true LCC
Network Development Opportunities - Korea No limits on Growth At Incheon Airport High cost Asiana and Korean Airlines Potential to Grow into Domestic market Huge markets in Northern & Eastern China and Japan Good mix of Leisure & VFR traffic Fully liberalised High yield Korea- Japan market Korea will easily assist Tiger in expanding to previously blocked markets considered high in yield and ripe for low cost carrier development in NE Asia giving access to East Coast China and Japan
Fleet Strategy • High utilisation – up to 14 hours per day • Night flying to increase utilisation • Routes up to 5 hours radius from base airports • One type of aircraft : Airbus 320 family • A320 on denser routes and Asian network • A319 to develop regional links combating high fares of regional airlines in Australia • Many of the new aircraft on order can be switched to smaller A319, if necessary
Fleet Expansion • 72 aircraft in Tiger Airways fleet by 2016 • Deployed in operating bases across Singapore, Australia, Korea and additional Asian bases • Investment in aircraft exceeds US $ 4.3bn
Overview of the market in Australia • With rising fuel costs the incumbent airlines are scrambling to reduce costs after years of excessive profits. • Other major airlines are grounding aircraft, reducing or pulling out of routes • Tiger Airways Australia has the lowest cost base and is the low fare market leader • Tiger Airways has a fantastic opportunity to fill the gap left by the incumbents especially to more regional areas. • Exploring all opportunities to operate International Services utilising Australian based crews and aircraft
Overview of the market in SE Asia • Tiger Airways is the only low cost airline to operate in all of the world’s leading growth markets (India, China and SE Asia) • Concept of low fare airlines remains relatively new to Asia, with less than 5% of current passengers travelling on low fares, majority of Asians have never flown but are becoming more confident about travel • Traditional services typically operated by full service carriers using wide bodied aircraft between major airports with relatively low frequency. • Regulatory barriers are greater than in Europe or North America but are slowly being through the ASEAN Roadmap
The next opportunity – North AsiaIncheon Tiger Airways Tiger Airways will be first major low cost carrier to be established in North East Asia The region has some of the strongest growth economies in the world and access to key growth markets on China’s East Coast – 1 billion people live within 2 hours flying time of Incheon. Korea has liberal agreements with China and Japan (with restrictions on some metros such as Tokyo) Traffic rights are also expected to be available to existing Tiger Airways destinations such as Macau and Clark (The Philippines).
Over 3 Billion opportunities Populations • China 1.3 billion • India 1.1 billion • Indonesia 242 million • Philippines 87 million • Vietnam 83 million • Thailand 64 million • South Korea 50 million • Australia 20 million • Singapore 4 million
Tiger Aviation – In Summary • Tiger Airways is and will continue to be an important part of the Australian aviation market. • Real competition has finally arrived and the winners are the Australian traveling public – they want our low fares. • Tiger Airways is committed to long term growth across the Asia Pacific region, supported by a firm order of 60 additional aircraft by 2016. • The low fare revolution has arrived in Australia and its here to stay !