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Very short copy List of items Etcetera in This curved color block When appropriate

The Power of Mobile Advocacy Adam Engelman, CUNA GR Manager. Very short copy List of items Etcetera in This curved color block When appropriate. What is CUNA? Credit Union National Association (CUNA ), is a national trade association serving America's credit unions.

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Very short copy List of items Etcetera in This curved color block When appropriate

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  1. The Power of Mobile Advocacy Adam Engelman, CUNA GR Manager Very short copy List of items Etcetera in This curved color block When appropriate

  2. What is CUNA? • Credit Union National Association (CUNA), is a national trade association serving America's credit unions. • We serve 90 percent of America's 7,500 state and federally chartered credit unions, which are owned by nearly 96 million consumer members. • CUNA partners with state leagues and credit unions to comprehensively track and have a positive impact on laws affecting operations and members of credit unions

  3. Very short copy List of items Etcetera in This curved color block When appropriate How can I improve my GR campaign? Thinking cartoon

  4. Conclusion • Optimize our vocus eAdvocacy site to be more mobile-friendly • Design and publish an application for the advocacy needs of our advocates

  5. Mobile-Friendly eAdvocacy Site • Increase speed of loading pages • Makes site easier to navigate • Expedites process with fewer pictures • People can easily take action from tablets or smartphone

  6. CUNA Advocacy Mobile App Search for “CUNA Advocacy” at: App Store for Apple Google Play for Android

  7. One-time download allows advocate to take action on ALL future Legislative Issues • People can easily take action from tablets or smartphone • Provides Talking Points, Schedule of Events, Videos, Live Updates from Twitter • Social Media Integration is a major positive

  8. 10 Characteristics of an Award-Winning Member Website: Information on Issues Timeliness Usability Constituent Services and Casework Promoting Accountability to Constituents 6. Legislative Process Information 7. District/State Information 8. Floor Proceedings 9. Diversity of Communications Content 10. Diversity of Communications Channels

  9. CONS • Cost • Education is required • Acceptance is never ubiquitous • Acceptance of new mediums of taking action can be slow • Best to realize that different groups will communicate in ways that work for them

  10. PROS • Convenience of taking action is vastly superior • People can easily take action from tablets or smartphone • Several hundred thousand contacts to Congress • Social Media Integration

  11. Social Media Campaign Follow: @CUNAadvocacy Use: #DontTaxMyCU Like: CUNA Advocacy

  12. #DontTaxTuesday

  13. Please follow @CUNAadvocacy & #DontTaxMyCU on Twitter Very short copy List of items Etcetera in This curved color block When appropriate

  14. FINAL THOUGHTS • Although cost is always a factor, results thus far results have been positive • Advocates are excited with the new mobile-friendly eAdvocacy site and App. • Several hundred contacts to Congress • Social Media Integration

  15. Questions and Answers Thank you! Very short copy List of items Etcetera in This curved color block When appropriate

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