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Business Ethics

Business Ethics. An Introduction. Definition. Business Ethics: The critical, structured examination of how people & institutions should behave in the world of commerce.

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Business Ethics

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  1. Business Ethics An Introduction

  2. Definition • Business Ethics: • The critical, structured examination of how people & institutions should behave in the world of commerce. • In particular, it involves examining appropriate constraints on the pursuit of self-interest, or profits, when the actions of individuals or firms affects others.

  3. Areas of Focus

  4. Unethical Suppliers? A business cannot claim to be an ethical firm if it ignores unethical practices by its suppliers • Use of child labour and forced labour • Production in sweatshops • Violation of the basic rights of workers • Ignoring health, safety and environmental standards

  5. Supply Chain An ethical business has to be concerned with the behaviour of all businesses that operate in the supply chain • Suppliers • Contractors • Distributors • Sales agents

  6. Articles

  7. Pressure for Businesses to Act Ethically • Businesses and industries increasingly find themselves facing external pressure to improve their ethical track record.  • An interesting feature of the rise of consumer activism online has been increased scrutiny of business activities.

  8. Pressure Groups • Tend to focus on activities & ethical practice of multinationals or industries with ethical issues (a problem) • Combine direct and indirect action and can damage the target business or industry

  9. Some Examples

  10. Direct Consumer Action Consumers may take action against: • Businesses they consider to be unethical in some ways (e.g. animal furs) • Business acting irresponsibly Consumer action can also be positive – supporting businesses with a strong ethical stance & record.  • A good example of this is Fair trade.

  11. Ethics as a Trend Fair Trade: The Story http://www.youtube.com/watch?v=NhQJrz-aDfI

  12. Issues When Ethics are Missing NOT FOR SALE

  13. What They Do

  14. What You Can Do • Use your purchasing power to directly influence companies' supply chain policies • You can create lasting change by learning about the products you purchase and making developing informed consumption habits • Join in the fight against child labor, forced labor, and worker rights violations by becoming a truly conscious consumer

  15. Download the App

  16. Consumer Awareness in Marketing • This is of growing interest amongst consumers • Companies are marketing their products to appeal to this sector • Tom’s Shoes, Just Us Coffee, Starbucks, Canadian diamonds • Something to consider in marketing your product!

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