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ONLINE SHOPPING PREFERENCE OF WENZAO STUDENTS

ONLINE SHOPPING PREFERENCE OF WENZAO STUDENTS. YE4B 1101100098 Yolanda Tsai. Context. Introduction Purpose Literature Review Methodology Results & Discussion Conclusion . Introduction. The United Nations announced that the world population would approach to seven billion in 2011.

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ONLINE SHOPPING PREFERENCE OF WENZAO STUDENTS

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  1. ONLINE SHOPPING PREFERENCE OF WENZAO STUDENTS YE4B 1101100098 Yolanda Tsai

  2. Context • Introduction • Purpose • Literature Review • Methodology • Results & Discussion • Conclusion

  3. Introduction • The United Nations announced that the world population would approach to seven billion in 2011. • The world Internet popular rate was 30.2% and 51% of the population at Asian Pacific has used online shopping (Nielson, 2010).

  4. Purpose • The main reason of why consumers prefer to shop online. • What kinds of commodities that students often buy online? • What are the ways students pick up their goods and pay for online shopping? • What do students feel about shopping online so far?

  5. Literature Review • According to forecasts by the Institute for MIC that the online shopping market in Taiwan can be expected to surpass NT$300 billion this year, an astonishing 31.6% increase in 2008 (Lin, 2008).

  6. Literature Review • According to the Executive Yuan’s survey pointed that 62.7% of population in Taiwan had experience of shopping online in 2011.

  7. Methodology • Methods: questionnaire • Questionnaire Design: - the demographic - the preference of online shopping -the factors influence the customers’ preference of buying online - customers’ satisfaction toward shopping online

  8. Methodology • Survey Participant: 100 Wenzao students • Data Collection: - distributed 100 questionnaires randomly - 87 valid questionnaires and 13 invalid questionnaires • Analysis: SPSS (frequency and comparison means)

  9. Results

  10. Results

  11. Results

  12. Results

  13. Discussion &Limitation • 74 students (87%) thought shipping fees would affect their online shopping orientation. • 72 participants (85%) had been bought products at the same online stores. • Female students still outnumber males. It showed uneven distribution of females and males.

  14. Conclusion • Online shopping gradually takes the place of traditional stores andbecomes the current trend.

  15. Thank you !

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