2007 MIPCOM Outcomes Report Conducted by: For: Telefilm Canada December 2007

1. 2007 MIPCOM Outcomes Report Conducted by: For:Telefilm Canada December 2007

2. Methodology

3. Methodology • A total of 78 e-mailed invitations were sent to Canadian companies that attended the MIPCOM 2007. • 64 of the 78 companies completed the survey – an 82% response rate. This is up from a response rate of 77% for this survey last year. • The survey was open from October 30th until December 4th, 2007. • During the course of the survey, POLLARA made multiple attempts to follow up with non-responding companies through e-mail and telephone calls to encourage them to participate. In addition, POLLARA asked members of the IIAC to follow up with non-responding companies in their respective provinces.

4. Methodology E-mail invitations sent to 78 companies 66 clicked on link in e-mail to visit the survey site 64 companies reached the end of the survey

5. Sample and Respondents by Province • Broken down by province, the sample consisted of the following companies.

6. Respondent Profile

7. Primary Business Focus of Company Q1. What is the primary business focus of your company? Select all that apply.n=65

8. Main Format(s) of Interest Q2. What is the main format(s) of interest to your company? Select all that apply.n=65

9. Location of Head Office Ontario49% Newfoundland & Labrador 2% Nova Scotia 5% Alberta 2%5% British Columbia12% Saskatchewan6% Quebec23% PEI2% Q3. In which province/territory is your head office located?n=65

10. Company Revenues Q4. What were your company’s total gross revenues for its most recent fiscal year?n=65

11. Number of Employees Q5. How many full-time employees are there currently in your company? n=65

12. The Market

13. Genres and Formats Companies Interested in Selling and/or Pre-Selling at MIPCOM 2007 Q6. In deciding to attend MIPCOM 2007, which of the following programming genres was your company interested in selling and/or pre-selling? Q7. For each of the programming genre(s) of interest to your company, what was the type of media?

14. Genres and Formats Companies Interested in Selling and/or Pre-Selling at MIPCOM 2007 (cont’d) Q6. In deciding to attend MIPCOM 2007, which of the following programming genres was your company interested in selling and/or pre-selling? Q7. For each of the programming genre(s) of interest to your company, what was the type of media?

15. Sales/Pre-Sales • Fifty-five (85%) companies indicated that they either completed sales while at MIPCOM 2007 or began discussions that are likely to lead to sales while at MIPCOM. • Twenty-nine (45%) companies indicated that they either completed pre-sales while at MIPCOM 2007 or began discussions that are likely to lead to pre-sales. • Of these, 34 companies provided information on 153 deals involving 122 titles. • Companies reported that 34 distribution agreements were signed. • Respondents reported that $1,069,300 of sales were completed while at MIPCOM and that $16,382,620 worth of sales are likely to occur as a result of discussions initiated at the market. • Respondents reported that $1,238,000 worth of presales were completed and expect another $16,418,000 of pre-sales to occur as a result of discussions initiated at MIPCOM 2007.

16. Breakdown of Sales and Pre-Sales Deals (2006 data in brackets) Sales Pre-Sales 29 Companies (34) 13 Companies (16) 106 Titles (114) 18 Titles (31) 132 Deals (135) 21 Deals (37) $16,418,000Pre-Sales likely to occur as a result of discussions completed while at MIPCOM 2007 ($13,815,000) $ 16,382,620Sales likely to occur as a result of discussions completed while at MIPCOM 2007 ($17,761,900) $1,069,300 Sales completed while at MIPCOM 2007 ($772,630) $ 1,238,000 Pre-Sales completed while at MIPCOM 2007 ($95,000)

17. Sales Q8a. Did you complete any sales of your titles, or begin discussions that will likely lead to future sales while at MIPCOM 2007? n=64

18. Sales Likely Sales Breakdown of Sales and Likely Sales by Genre $’000s

19. Breakdown of Sales by Genre: Tracking from 2006 2007 2006 $’000s

20. Breakdown of Likely Sales by Genre: Tracking from 2006 2007 2006 $’000s

21. Breakdown of Sales by Genre: Tracking from 2006

22. Sales Likely Sales Breakdown of Sales and Likely Sales by Genre (cont’d) $’000s

23. Breakdown of Sales by Genre (cont’d): Tracking from 2006 2007 2006 $’000s

24. Breakdown of Likely Sales by Genre (cont’d): Tracking from 2006 2007 2006 $’000s

25. Breakdown of Sales by Genre (cont’d): Tracking from 2006

26. Sales Likely Sales Breakdown of Sales & Likely Sales by Country $’000s

27. Sales Likely Sales Breakdown of Sales & Likely Sales by Country (cont’d) $’000s

28. Sales Likely Sales Breakdown of Sales & Likely Sales by Country (cont’d) $’000s

29. Sales Likely Sales Breakdown of Sales & Likely Sales by Country (cont’d) $’000s

30. Sales Likely Sales Breakdown of Sales & Likely Sales by Country (cont’d) $’000s

31. Sales Likely Sales Breakdown of Sales & Likely Sales by Country (cont’d) $’000s

32. Sales Likely Sales Breakdown of Sales and Likely Sales by Company Region $’000s

33. Pre-Sales Q8e. Did you complete any pre-sales or begin discussions that will likely lead to pre-sales while at MIPCOM 2007? n=65

34. Pre-Sales Likely Pre-Sales Breakdown of Pre-Sales and Likely Pre-Sales by Genre $’000s

35. Breakdown of Pre-Sales by Genre: Tracking from 2006 2007 2006 $’000s

36. Breakdown of Likely Pre-Sales by Genre: Tracking from 2006 2007 2006 $’000s

37. Breakdown of Presales by Genre: Tracking from 2006

38. Pre-Sales Likely Pre-Sales Breakdown of Pre-Sales and Likely Pre-Sales by Genre (cont’d) $’000s

39. Breakdown of Pre-Sales by Genre (cont’d): Tracking from 2006 2007 2006 $’000s

40. Breakdown of Likely Pre-Sales by Genre (cont’d): Tracking from 2006 2007 2006 $’000s

41. Breakdown of Likely Presales by Genre (cont’d): Tracking from 2006

42. Pre-Sales Likely Pre-Sales Breakdown of Pre-Sales & Likely Pre-Sales by Country $’000s

43. Pre-Sales Likely Pre-Sales Breakdown of Pre-Sales & Likely Pre-Sales by Country (cont’d) $’000s

44. Pre-Sales Likely Pre-Sales Breakdown of Pre-Sales and Likely Pre-Sales by Company Region $’000s

45. Co-Production and Co-Venture Deals • Fourteen companies (22% of those who answered the question) indicated that they either signed, or began negotiating co-production or co-venture deals while at MIPCOM 2007. This is down from 2006, when 22 companies signed or began negotiating co-production or co-venture deals. • Eight of these companies answered all subsequent questions concerning the number of deals, the value of deals, and the countries with which these deals were made. In 2006, 15 companies provided information for all subsequent questions. • All fourteen companies provided information about the number of co-production or co-venture deals - and reported a total of 26 deals. This is down from 39 co-production or co-venture deals reported in 2006.

46. Co-Production and Co-Venture Deals (cont’d) Eight companies provided information about the value of co-production or co-venture deals - and reported that the deals were worth $33,400,000. This is down 10% from 2006, when 15 companies reported deals worth $37,382,000. All fourteen companies provided information about the countries with which deals were made. Respondents reported that they participated in an average of 36 business meetings each while at MIPCOM 2007, down from 42 in 2006.

47. Co-Production and Co-Venture Deals Q9b. How many co-production or co-venture deals were either signed or will likely be signed in the future as a result of discussions initiated at MIPCOM 2007? Q9c. What is the estimated value to your company of these co-productions or co-venture deals (in Canadian Dollars)

48. Co-Production and Co-Venture Deals (cont’d) Q9b. How many co-production or co-venture deals were either signed or will likely be signed in the future as a result of discussions initiated at MIPCOM 2007? Q9c. What is the estimated value to your company of these co-productions or co-venture deals (in Canadian Dollars)

49. Co-Production and Co-Venture Deals by Company Region Q9b. How many co-production or co-venture deals were either signed or will likely be signed in the future as a result of discussions initiated at MIPCOM 2007? Q9c. What is the estimated value to your company of these co-productions or co-venture deals (in Canadian Dollars)

50. Title Screening • 20 companies (31%) indicated that they had a title screened at MIPCOM 2007. • These respondents gave an average satisfaction score of 7.4 for the visibility their titles received from the screenings Mean satisfaction=7.4 Not at all satisfied VerySatisfied Q11. Were any of your titles screened at MIPCOM 2007? (n=64) Q12. (IF YES TO Q11) Using a 10-point scale where 1 means you were Not at all satisfied, and 10 means you were Very satisfied, how would you rate your satisfaction with the visibility your titles received from the screenings? (n=20)