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Environment for Growth

Calvin Jones. Environment for Growth. Monitoring and Evaluation: The Why , What and How. Monitoring Requirements. WEFO requires monitoring estimates of visits and direct jobs This is not straightforward – and does not speak to strengths of tourism & visitation

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Environment for Growth

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  1. Calvin Jones Environment for Growth Monitoring and Evaluation: The Why, What and How

  2. Monitoring Requirements • WEFO requires monitoring estimates of visits and direct jobs • This is not straightforward – and does not speak to strengths of tourism & visitation • Hence need for evaluation of E4G investments • Previous experience suggests this will be easier during rather than after the projects

  3. E4G M&E: Today • Make clear the need for a bespoke approach to E4G projects • Emphasize the benefits of the E4G M&E approach: • To Assembly, Visit Wales, CADW, CCW & partner sponsors • To individual projects and managers • To the wider Welsh economy • To site users and project beneficiaries

  4. E4G M&E: Today • Explain the materials, guidance and resources that will be made available to project managers • Deal with specific issues that may arise around volunteering & volunteers • Establish practical approaches to measuring visitor volumes & undertaking surveys • A chance for you to tell us what matters

  5. E4G M&E: Not Today • Non site-based projects (e.g. interpretation) • Impact of capital spending • Social/Qualitative impacts but all under consideration for integration

  6. E4G M&E: Why this Approach? • E4G is unusual in EU/ERDF funding terms: • Multiple sites, sponsors &managers across 7 strategic projects • Varying focus & interest of project managers • Very different sites in very different places • Some non-site based projects • Yet common WEFO evaluation criteria and a need to evaluate the E4G projects as a whole…

  7. The Commitment from us • Centralised approach to monitoring and evaluation of E4G projects to minimise cost to the public sector • Remove need for projects/SPs to develop their own M&E toolkits and approaches • Provide guidance & advice on M&E activity • Provide site and project specific reports on economic impact & help projects that wish to move beyond economic impact… • Carry on learning

  8. The Commitment from you • Provide basic information about site type and activities • Measure visitor volumes at appropriate times via counts or tickets • Monitor project-specific fuel use. • Selected larger projects: survey (with our advice) visitors to your sites

  9. Summary: Why is this Necessary? • E4G is unusual in ERDF terms • Visitor impacts in large part ariseawayfrom destinations (E4G sites) • This makes them hard to capture • … and makes it difficult for tourism/visitor projects to stack up against traditional interventions and win continued support

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