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Members Information Night. SURVEY RESULTS BUSINESS PLAN. 25 March 2010. Survey Results. Replies: Male - 336 or 72% of respondents Female - 131 or 28% of respondents (in line with membership ratio). 45% of voting Members replied.
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Members Information Night • SURVEY RESULTS • BUSINESS PLAN 25 March 2010
Survey Results • Replies: Male - 336 or 72% of respondents Female - 131 or 28% of respondents (in line with membership ratio). • 45% of voting Members replied. • Thanks – excellent response and representative of Club Membership.
Purpose of Survey • Determine Members views on BGC and improve Members enjoyment of club. • Gain understanding of capital expenditure priorities. • Set benchmarks to monitor improvement. • Input for business plan.
Rating of Social Activities • BGC seen as the benchmark for social activities compared with other golf clubs in the area • 30% visited the club socially “infrequently” • 43% “once or more per week” • New clubhouse highly regarded and a real boost to social and golfing activities • Challenge is to continue to stage events of interest
Capital Expenditure Priorities • Practice nets • Safety net for first fairway • 9 plus 9 project when funds permit • Improve current course condition • Build “elephant pond” at 18th green • BBQ and umbrellas for balcony • Upgrade ground maintenance shed
Rating of BGC Overall • 96% satisfied or better • Only 4% dissatisfied and 0% extremely so • 82% rate BGC the same or better than other golf clubs in the area • Majority did not want to “go fully private” or change name • Not a time for complacency but to address all areas of concern
Future Surveys • Repeat in 12 months • Aim for significant improvement in “Very Satisfied” and “Excellent” across all categories • An ideal tool to find out what Members want and to monitor progress
BGC Objectives Objective 1: To have a reputation for the best combination of golf, social activities and catering in the region by: • Continuing strong social programme • Improving golf course (see Objective 2) • Addressing issues raised in survey in relation to catering by regular formal meetings • Re-instating half-way house • BGC seen as much more than a golf club
BGC Objectives Objective 2: To improve the course and practice facilities to meet Member’s expectations by: • Installing practice nets by September 2010 • Installing safety netting and opening new 1st tee by May 2010 • Opening new chipping green area by July 2010 • Introducing and documenting new maintenance techniques for greens by end March 2010…continues…0
BGC Objectives (cont….) Objective 2 cont…: • Standardising depth of bunker sand and improving drainage where required by end September 2010 • Documenting 3-year path re-building plan by August 2010 and implementing as funds permit • Repairing bare patches on fairways by September 2010 • Continuing efforts to fix smelly creek – Task Force formed • Repairing retaining wall on 16th by December 2010 • Recruiting additional qualified Grounds Person in 2011 • Continuing “Bayview Brigade” course improvement days
BGC Objectives Objective 3: To increase all Member categories to at least 95% of optimum capacity, by: • Determining optimum capacity per category • Encouraging current Members to upgrade to higher categories (e.g. 6 to 7 day, 5 to 6 day etc.) • Introducing monthly fee payment scheme • Offering friend or partner new Member incentives • Holding at least one Open Day each year • Reintroduce “try before you buy” Membership – very successful some years ago • Promoting new Social Playing Member category to fill available more fully utilise course during quite afternoons
BGC Objectives Objective 4: To maintain good corporate governance, by: • Preparing, communicating and implementing business plan • Planning for Board succession by encouraging suitably qualified members to join BOM committees • Co-opting one member of Ladies’ Committee to each BOM Committee - better communication within club • Finalising 3 year employment contract and KPI’s for GM • Achieving full OH&S compliance and reduce risk • Assessing Board performance against business objectives
BGC Objectives Objective 5: To increase non Member and corporate revenue to at least $100k p.a. on average for 2010 to 2013, by: • Analysing and maximising course utilisation • Increasing external income from functions e.g. Comedy Nights, Corporate Challenge Cup, Senior Pro-Am, weddings. • Actively seeking more corporate golf days (Fridays mainly) • Offering more flexible Corporate Membership packages • Increasing uptake of Social Golfing Memberships (RSL’s) • Maximising use of new website to promote Club
BGC Objectives Objective 6: To remain financially strong with surplus funds, no temporary bank borrowings and a formal financial plan, by: • Establish a sinking fund using 70% of annual trading surplus • Using the remaining 30% for prioritised capital expenditure during the course of the following year • Increase income and reduce costs to meet operating surplus targets whilst maintaining Member satisfaction levels • Benchmarking income and expenses against similar clubs
Building For the Future • Our goal is to ensure the long term financial security of Bayview Golf Club • We will seek to gain approval from Members to establish a “Future Fund” - 70 % of our trading surplus will be “locked away” for future major capital expenditure. Member’s approval will be required to draw down from this Fund • Such fund will “guarantee” that BGC is “storing the nuts away for winter” We will seek to have this requirement enshrined in the Articles of the Club by way of a Member vote at this years AGM. This will require future Boards to maintain this prudentially sound requirement • 30% of our trading surplus will be allocated to capital expenditure for the following year
Members Information Night • Thanks for your • attendance and support 25 March 2010