Windows Azure Platform and Service Providers

1. CHP07 Ro Kolakowski Company Partner 6th Street Consulting MPN partner since 2006 SharePoint Windows Azure Platform and Service Providers Scott Ottaway Industry Director Communications Sector Lisa Slim Microsoft Alliance Business Manager Hewlett-Packard MPN partner since 1989 HP Enterprise Business

2. FOUNDATION Compute ▪ Storage ▪ Networking ▪ Identity and Security SERVICES Web ▪ HPC ▪ Caching ▪ Messaging ▪ Workflow ▪ Content Delivery INFORMATION Relational Database ▪ Reporting and Analytics ▪ Data Sync TOOLS Online Portal ▪ Marketplace ▪ Development Tools ▪ Management Tools

3. Adoption: 3,000 ISVs & 5,000 Apps Customer • Partners “With Windows Azure, we didn’t have to make changes to the architecture of our solution to get it running. To start up quickly—that is really big for us." – RaikDittrich, Innovation Manager

4. Platform-as-a-Service Market Update

5. Windows Azure Opportunities for Service Providers

6. Use Windows Azure to Run Your Business Analytics, Portals, Digital Marketing & Digital Content Applications Customer Self-Care Portal BI/Analytics Portal Video Transcoding Web Content Management & Publishing Online Marketing Suite Mobile Contact & Photo Synch Facebook Parental Guidance Mobile Social Communication Manager Cloud Service Delivery Broker Application Marketplace Platform

7. Develop New Cloud Services Social Networking Application “Family Room” for circle of friends and family. • Micro-blogging • Photo-sharing • Schedule coordination Windows Azure benefits • World-wide deployment • No CapEx for hardware • Six weeks to market • Scalable platform

8. partner Desktop-as-a-Service from QBRANCH STEPHAN ANDERSSON CEO QBRANCH

9. This is Qbranch! • Swedish Hosting and Outsourcing provider • Infrastructure as a Service • Software as a Service • Desktop as a Service • Applications Management • Systems Development • 500+ employees • ”Best IT-consultant in Sweden 2010”, IT Business Awards • Placed for severalconsecutiveyears in top ofGreat Place To Worksurveys SOLUTIONS COMPETENCE SOURCING CODE

10. Qbranch | Vision of a desktop platform • Background: • Traditional Desktop Management Services • Different standards for eachcustomer • Limited in order togaineconomiesofscale • Fairlyhighamountof manual administration • Not enough speed in RFQ

11. Challenges

13. Windows Azure Benefits • Windows Azure AppFabric Service Bus • Easy-to-use and implement • Technology we know and trust • Makes it possible to deliver this product to any customer • Communications will never be the bottleneck

14. QNET | Qbranch Demo

20. partner Getting to revenue faster • Private-labeled SaaS marketplaces Milinda Kotelawele CEO, Longscale milindak@longscale.com

21. There’s a large untapped opportunity in SaaS … to create value by connecting customers with SaaS Apps SaaS Apps Service provider Customers Private cloud hosted Windows Azure hosted longscale® Service provider hosted ISV cloud hosted

22. … but not everything you do to win, will matter Launch Value (+) • You build a new, differentiatedcompetitive advantage over time in selling & servicing SaaS Apps You spend money developing a competence you already have; building infrastructure Time (-)

23. So focus on the few that matter to win… Value Optimize, innovate and iterate (+) Build your market advantage Launch earlier • Market testing app adoption • Scaling successful app pilots • App bundling strategies • Selling apps to market niches • etc, etc... Invest less upfront Time (-)

24. Longscale’s OzoneCentral™A SaaS marketplace you can brand and run as your own An App marketplace with an optimized end user experience Hosted on the Windows Azure platform & available on-demand Pre-integrated apps & targeted recruitment for you Tools & reporting to easily manage the marketplace as a business Designed to integrate with back end systems (billing, CRM, support) PAYG subscription (Rev share +Maintenance fee)

25. video OzoneCentral™

26. If you’d like to set up your own app marketplace Talk to us @ WPC Booth 1213 or info@longscale.com Evaluate OzoneCentral today: email for access to a demo Launch in 1-3 months from contract signature

27. Windows Azure Opportunities for Service Providers

28. Get Started with Windows Azure Discovery Pack • A quick and easy way to ramp up on Windows Azure • Significant cost savings on training and Windows Azure Two days of Windows Azure platform training for your developers One day of flexible consulting Six months Windows Azure platform access, at significant discount

29. On-Ramp to New Cloud Services • What you get • Two days of in-classroom led developer training • One day of flexible cloud consulting (sample applications, assessment or Access to SQL Azure migration) • Six months access to Windows Azure platform at up to 50% off • Free online developer training passes • Migrate to production • Complete POC • Identify POC (migration or new application) • Day 3: Cloud assessment, sample applications Less than $15,000 US! • Day 1 & 2: In classroom developer training Day 1 Month 6

30. Online Services Incentives for Windows Azure • Deal Registration-based incentives – earn 25% • Available to Windows Azure partners • Talk to regional service center or your PAM

31. Partner Calls to ActionKey Actions, Resources and WPC Related Sessions/Activities Evaluate this session Complete the evaluation form at www.digitalwpc.com/evals Visit the booth Visit Longscale at Microsoft Hosting Partners Cloud Pavilion – Booth #1213 Do Learn about Windows Azure Applications Review the Windows Azure Marketplace Rapidly Build & Deploy a Proof of Concept Sign up for the Windows Azure Discovery Pack Solutions for Hosting Partners Visit www.microsoft.com/hosting Learn Read Case Studies QBRANCH, Mamut, TMobile

32. © 2011 Microsoft Corporation. All rights reserved. Microsoft, Windows, Windows Vista and other product names are or may be registered trademarks and/or trademarks in the U.S. and/or other countries. The information herein is for informational purposes only and represents the current view of Microsoft Corporation as of the date of this presentation. Because Microsoft must respond to changing market conditions, it should not be interpreted to be a commitment on the part of Microsoft, and Microsoft cannot guarantee the accuracy of any information provided after the date of this presentation. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.