Xue Xue Institute

1. Xue Xue Institute

2. The first private incubation center for the cultural and creative industries sanctioned by the Ministry of Economic Affairs in Taiwan • The incubation industry refers to businesses that offer space, facilities, technology, funding and management consultation or professional training in order to foster new businesses, products and technology and to help companies transform themselves. The first private vocational training center for the cultural and creative industries in Taiwan • We offer vocational training courses for the cultural and creative industries and undertake government-commissioned personnel training in related fields. A certified teaching venue • The Xue Xue building holds the D5 category (Leisure and Education) occupancy permit issued by the Department of Urban Development, Taipei City Government. • The 1st, 3rd, and 4th floors of the Xue Xue building are certified teaching venues, which can be used in cooperation with schools and colleges to offer credit courses and master degree courses.

3. The name “Xue Xue” was selected to reflect the ancient Chinese educational philosophy outlined in the chapter of “Notes on Learning” in the Book of Rites: • “Food, though delicious, if not eaten, its taste remains unknown; • Wisdom, though present, if not learned, its good remains unknown. • Therefore, learn, then one knows one’s limit; teach, then one knows one’s boundary; • Knowing one’s limit makes him humble; knowing one’s boundary stimulates him to excel. • That is why teaching and learning complement each other. • This is also the reason why Yueming Chapter in Shangshu says • ‘ To teach (Xue) is to learn (Xue) the other half of knowledge.’”

4. Xue Xue’s Mission • Promote an aesthetic economy in Taiwan • Help establish original brands in Taiwan • Promote tasteful living • Reemphasize training in the humanities Operations • Integrated creative consultant for the cultural and creative industries • Color research institute for the cultural and creative industries in Taiwan • Interdisciplinary learning platform for the cultural and creative industries • International platform for exchange and cooperation within the cultural and creative industries

5. Background • Meeting the need for Taiwan’s economic transformation • Responding to the trend of education in life aesthetics Services • Brand building (integrated creative consultancy) • Design referral • Corporate training • Color research • Exhibitions and performances • Venue rental • Catering services

6. Winner of the Design for Asia (DFA) Grand Award • In December 2007, Xue Xue received the DFA Grand Award, organized by the Hong Kong Design Center • The DFA award is given to the ten most influential designs in Asia. Xue Xue was recommended for the • award by the judging panel because“the education in aesthetics that it advocates will have an enormous • impact on Asian lifestyles.”

7. Nominated for The Great Indoors Award The Great Indoors Award is a biennial, international interior design award co-organized by the Netherlands Architecture Institute (NAi) Maastricht, Marres Centre for Contemporary Culture, and Frame magazine. The award was conceived to give recognition to the best interior designs worldwide and to raise the overall quality of interior design. The Great Indoors was held for the first time in November 2007, which invited designers, architects and clients to submit a project or projects in the following categories: Show & Sell (Retail), Relax & Consume (Leisure), Concentrate and Collaborate (Work), Serve & Facilitate (Public) and Interior Design Firm of the Year (open to architects and designers). E-15 was selected from a total of 275 entries as one of the five nominees in the Concentrate and Collaborate category for its design work for the Xue Xue Institute.

8. 10F Xue Xue Institute Xue Xue Foundation 9F Gigamedia Limited 8F Gigamedia Limited 7F Gigamedia Limited 6F Xue Xue Color Lab 5F Xue Xue Classrooms 4F Xue Xue Classrooms 3F Xue Xue Gallery 1F Xue Xue Stage Floor Guide 2F ECOH ECOH Xue Canteen + Kitchen Lab

9. Xue Xue Labs are focused on the 16 cultural and creativity industries : Overseen by the Government Information Office 7. Film Industry 8. Radio and TV Industry Overseen by the Council for Cultural Affairs 1. Visual Arts Industry 2. Performing Arts Industry 3. Cultural Exhibition and Performance Industry4. Handicraft Industry 5. Cultural Content and Publication Industry 6. Digital Content and Application Industry Overseen by the Ministry of Economic Affairs 10. Advertising Industry 11. Industrial Design Industry 12. Visual Communications Industry 13. Interior Design Industry 14. Architectural Design Industry 15. Lifestyle Industry 16. Conference, Exhibition and Sporting Events Industry Overseen by the National Communications Commission 9. Internet Industry

10. International Events & Cooperation • Pecha Kucha Designer’s Night in Taipei • Summer Design Workshops at Boisbuchet, France • Summer children’s and youths’ design workshops at Xue Xue, co-organized with the Vitra Design Museum

11. Xue Xue’s Chairwoman: Lilin Hsu • In her 13 years as general manager of Sunrise Department Store, Lilin Hsu transformed the department store into a symbol of sophisticatedtaste and lifestyle. More importantly, she helped many original Taiwan brands define their own styles and become well-established. Committed to Taiwan’s cultural and creative industries, she has devoted herself to the reinterpretation, research, and development of the Taiwanese lifestyle and characteristics of Chinese culture. • In 2005, together with more than a hundred shareholders, she founded the Xue Xue Institute to promote research and education in the cultural and creative industries, in order to contribute to Taiwan’s economic transformation. • She further established the Xue Xue Foundation in 2007 to provide free courses on culture and creativity for children from underprivileged families . • Education • MBA, Stanford University • BA, Fine Arts Department, Chinese Culture University • Awards • 1987 Tokyo Creation Award, Japan Fashion Association • 1988 Outstanding Alumni, Chinese Culture University • 1989 Taiwan Outstanding Business Woman Award • 2007 Xue Xue Institute received the Design for Asia Grand Award, organized by the Hong Kong Design Center

12. Corporate Training Clients Yahoo! Taiwan, Microsoft Taiwan, AU Optronics, Trend Micro, SonyEricsson, Acer, Seednet, PC Office, ASE Group, Far Eastone, Mercedes-Benz Taiwan, BMW, DaimlerChrysler,Chanel, L’Occitane, Dove Self Esteem Fund, Amway, Sinyi Real Estate, Prudential Financial, President Chain Store Corp., Hotel Royal Taipei, Taiwan Glass, La Vie, GolinHarris Taiwan, Rich Honour Design Group, Rotary Club, Lite-On Cultural Foundation, Vocational Training Center of the Chinese Culture and Social Welfare Fund, etc.

13. Venue Rental • Fashion Show Shiatzy Chen, Jamie Chen, Dior, Celine, Versace, Issey Miyake, Baby Dior, Kookai • Press Conference L’Oreal,Performance Workshop, Maserati, Estée Lauder, Hermès, Zenith, Macallan, Jaguar • New Product Launch Uni-President T.K.Rock product line, Peugeot, Ford • Other Oglivy Advertising Yahoo! Microsoft Taiwan Taipei American School monthly meeting Members Congress, China Industrial Designers Association Members Congress, Taiwan Graphic Design Association Members Congress, Chinese Association of Interior Designers J.J. Pan and Partners architectural and planning firm monthly meeting

14. F&B Services • Kitchen Lab Hermès “Indian Night” event Corporate training and gatherings • Ecoh Ecoh Xue Canteen Origins organic product line launch event Green and Safe company: Organic vegetables promotional event • Catering DragonFly Design press conference Baby Dior launch event

15. Xue Xue’s Achievements Creating a new society of humanities and the arts with our 16 labs and 600 instructors. Since our opening in December 2006: • 50,000 people have become online members • 30,000 people have attended our classes • 45,000 people have visited Xue Xue

16. 1F Xue Xue Space • Open space with 5-meter ceiling • Suitable for runway shows and exhibitions

17. 2F ECOH ECOH Xue Canteen and Kitchen Lab • Canteen • Kitchen Lab

18. ECOH ECOH Xue Canteen - Healthy Eating - Seasonal Ingredients - Creative Cuisine

19. 3F Xue Xue Gallery - Italian Genius Now - Venice Biennale International Architecture Exhibition Pre-Exhibition - Hong Yi Solo Exhibition - International Trio of Poster Design-Czech, Poland, Taiwan - The New Art of Paper Cutting - Adopt-a-Zodiac: Year of the Ox - The Art of “Mu”: Yamauchi Tatsuo

20. 4-5F Xue Xue Classrooms - 16 culture and creativity labs; seating capacities range from 13 to 70 - Equipped with projectors, microphones, and audio-visual display units

21. Xue Xue Foundation

22. Introduction • The Xue Xue Foundation was established in August 2007 with personal funds by Mr. P. S. Lin of Taiwan Glass Corporation and his wife, Lilin Hsu, to nurture talents for Taiwan’s cultural and creative industries. • The Xue Xue Foundation believes that rich cultural learning and creative thinking are the basic skills with which future talents must be equipped, and the source of culture and creativity come from different experiences in life that stimulate the five senses. Through working with charitable organizations around Taiwan, it is our goal to afford underprivileged children and students the opportunity to take part in classes on culture and creativity, so as to put them on equal footing with children and students from more privileged backgrounds.

23. Scholarship Programs • “Seeds of Aesthetic” Scholarship Program Xue Xue works with social welfare and charity groups to raise funds for the “Seeds of Aesthetic” scholarship program, providing free courses in creativity and aesthetics for children from underprivileged families. • “Seeds of Creativity” Scholarship Program The “Seeds of Creativity” Scholarship Program is jointly fundraised by the Xue Xue Foundation and institutions for higher learning. The scholarship enables college students from disadvantaged families to take classes at the Xue Xue Institute for free. The goal is to enhance their creativity and build connections in the industry for their future careers.

24. Sponsorship Activities 2007.9.8 Seeds of Aesthetic programParent-child rhythmic movement class. Sponsored organization: Child Welfare League Foundation 2007.9.30 Art workshopLed by German illustrator Kuenstler Herman, organizedin cooperation with the German Institute Taipei. Sponsored organization: Child Welfare League Foundation

25. Sponsorship Activities December 15 2007– March 2008 Seeds of Aesthetic program Paper-cutting workshop held every Sunday afternoon, led by paper artist Hong Shin-Fu. March-May 2008 Seeds of Aesthetic program “Create your own bean bag” workshop, held every Sunday afternoon, led by teachers from the Art of Our Mothers Association. May-August 2008 Seeds of Aesthetic program “Create your own puppet” workshop, held every Sunday. September-December 2008 Seeds of Aesthetic program “Create your own shirt” workshop, held every Saturday. Sponsored organizations: Child Welfare League Foundation, Taiwan Fund for Children and Families, Taoyuan County Cultural Foundation, Christian Children’s Home, Eden Social Welfare Foundation, Taiwan Foundation for Rare Disorders, Childhood Burn Foundation, etc.

26. Sponsorship Activities December 15 2007Seeds of Creativity program Invited students from National Taiwan University, Taipei University of the Arts, National Taiwan Normal University, National Chiao Tung university, Shih Chien University, Yang Ming University and Shen Tung Elementary School to participate in Xue Xue courses.

27. Adopt-a-Zodiac Scholarship Fund-Raising Charity Sale In the Year of the Mouse 2008, Xue Xue Foundation launched the “Adopt-a-Zodiac” fundraising project. Each year the foundation will create a statue based on the animal of the year and invite 30 leading artists and designers in Taiwan to paint the statues. The statues are placed on long-term display at Xue Xue and priced at 200,000NTD each. All proceeds go to the Xue Xue Foundation to offer free courses for children from underprivileged families.