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Business Plan Net Works South America

This business plan outlines Enron's objectives to enhance its existing business in South America, increase efficiency, expand its commercial reach, reduce acquisition costs, and create a regional presence. The plan includes responsibilities, regional execution of global plays, local and regional plays in Brazil and Argentina, 6-month goals, assumptions, portal valuations, budget breakdown, and critical success factors.

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Business Plan Net Works South America

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  1. Business Plan Net WorksSouth America Steve Nagy D’Arcy Carroll

  2. Objectives • Enhance existing business in the region • Increase efficiency • Increase commercial reach • Reduce cost of acquisition • Create regional presence / mindshare for Net Works • Contribute to global presence / mindshare • Financial return Business Plan Enron Net Works South America

  3. Responsibilities • Research market • Originate opportunities • Execute plays • Conduct regional Net Works operations • Build relationships with potential investors and partners Business Plan Enron Net Works South America

  4. Regional Execution of Global Plays • Enron.com • EnronOnline • Clickpaper • Metals - MG plc • Weather Business Plan Enron Net Works South America

  5. Local and Regional PlaysBrazil • Procurement portal power sector • Power retail site • Ags site • Logistics site • Bandwidth Business Plan Enron Net Works South America

  6. Local and Regional PlaysArgentina • Power retail site • Gas retail site • Ags site Business Plan Enron Net Works South America

  7. 6-Month Goals • Launch regional Enron.com • Sign 5 local customers for Clickpaper • Sign local customers for metals • Launch EnronOnline in Brazil and Argentina • Launch power retail site Argentina • Launch procurement portal for Brazilian power A 6-month implementation phase Business Plan Enron Net Works South America

  8. Procurement PortalAssumptions • Market US$1 Bln • Market share 30% (3rd year) • Portal commission 3% • Only materials • No services, financing or logistics Business Plan Enron Net Works South America

  9. Argentina Power Retail PortalAssumptions • Market 216,000 MWh daily • Market share 25% (3rd year) • Portal margin US$1.00/MWh • No turnover of same commodity considered • Estimates based on total power consumption volume, including regulated consumers Business Plan Enron Net Works South America

  10. Portal Valuations Business Plan Enron Net Works South America

  11. Budget Business Plan Enron Net Works South America

  12. Budget BreakdownWeb Project Template Business Plan Enron Net Works South America

  13. Budget BreakdownCommercial Staff Business Plan Enron Net Works South America

  14. Critical Success Factors • Clearly communicated mandate and responsibilities • Trading operation and support in place • Front office • Back office • Human resources • Budget Business Plan Enron Net Works South America

  15. Business plan Recruit staff Regional Enron.com launch Model procurement site (go/no-go) Model Argentina power retail site (go/no-go) 07/30 08/31 08/31 08/31 09/30 Planning Business Plan Enron Net Works South America

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