Brief introduction ConEx Innovation Co.,Ltd. Represents conexstore

1. Brief introduction ConEx Innovation Co.,Ltd. Represents www.conexstore.com Your industrial store online!

2. What is CONEX? CONVENIENCE CONVENIENCE CONVENIENCE CONVENIENCE CONVENIENCE EXPRESS EXPRESS EXPRESS EXPRESS EXPRESS

3. Who are we? Conexstore.com was founded in 2008 to be the first complete one stop shopping for industrial and DIY customers. It carries over 100,000 SKUs including tools welding safety paints electrical chemical hardware ,etc. to serve especially MRO sector. Its operation covers the whole part of Thailand territory through effective services by both our fleet and subcontractors.

4. Where are we from? CONEX was established by two experience founders who have spent over 20 years of their own working life in developing new channels in industrial sector in Thailand. Mr. Nat Sivaraks 20 years experience specialized in industrial supply chain. Mechanical engineer Chulalongkorn University MBA Nida General Manager – TIG Regional Manager – Stanley Works Asia Pacific CEO – VCS, Gas & Gear, all tools Mr. Suthep Uacherdkul Successful entrepreneur , own various types of industrial business including “Rayong Mongkolchai”, “Master Max”, “Chemiman” etc. with turnover larger than B500m. Industrial Engineer, Chulalongkorn University MBA – USA Director – RMC, Master Max, Chemiman, etc.

5. Business fact… Registered Name Conex Innovation Co.,Ltd. Business Address 31/16 Moo13, Bangna-Trad Road, Tumbol Bangpleeyai Amphur Bangplee, Samutprakarn Province, 10540 Thailand Office Phone 02 316 1115 Fax 02 316 1114 Call Center 02 316 1133 Email cs@conexstore.com Website http://www.conexstore.com Paid up capital Baht 5 million ( will be up to Baht 50 m in 2013 ) Share Holders Mr. Suthep Uacherdkul Mr. Nat Sivaraks Business turnover (First Year) Staffs 19 Permanent 4 Temporary

6. Our Strategies … How do the purchasers approach to serve various types of goods? conexstore.com has been develop to penetrate A-C-D segment. High High A. Tender/Bidding A. Tender/Bidding B. Partner B. Partner Cost Cost C. Convenience C. Convenience D. Consignment Blanket order D. Consignment Blanket order Low Low Low Low High High Volume Volume We aim for the last 25%-50% from the Purchasing list? Value Value 1 2 3 4 last 1 2 3 4 last B. Partner A. Tender D. Consignment B. Partner A. Tender D. Consignment C. Convenience C. Convenience

7. Market Analysis … There are more than 25m people working in various sectors in Thai labor market. As CONEX is focusing in MRO (Maintenance, Repair and Operation), that means it involves approx 10m people market size. In view of organizations which registered, the formal number are over 240,000 firms. CONEX targets to share only 50,000 customers within 5 years timeline. Note. In USA, no 1-10 industrial sales firms are all in Industrial Supplies categories and all have over US$10m turnover. In Korea, no 1 industrial sales company is “CHEGIM” is also Industrial Supplies. In Indonesia, no 1 is Kawa Lama.

8. Who are our customers? Manufacturers Garage Construction Service Man Fabrication Shop Hospital Agriculture Milling Shops Hotel / Restaurant DIY Laboratory

9. Visit our shop …

10. Why working life is getting better? Improve Cash Management Better control of price Delivery Service Technical specification ready 24 hours 7 days order

11. What types of products can we serve? Signs and Traffic First Aid Fire Extinguish Security Stationary Industrial Software Flash Light & Battery Safety Fastener Tools Power Tools Pneumatic Tools Automotive Tools Measuring & Precision Cutting & Drilling Abrasive & Finishing Pumps & Compressors Welding & Cutting Construction Equipments Bumbling & Sanitary Bearing O-ring & Seals Electrical Paints Storage Hydraulic Hardware Industrial Maintenance Chemical Material Handling Power Generator Cleaning Books, CD, Poster

12. Service Levels we’ve committed to offer… Convenience Quality Goods Standard Fair Price Standard Reliable Delivery service

13. Who are we competing with? CONEX is considered grouped in convenience sector so it compete with traditional trade hardware shops, modern trade hardware store and industrial direct supplies. B. Partner A. Tender D. Consignment C. Convenience Compete with traditional trade hardware shop, modern trade store, web and catalog sales. Value Compete with industrial supplies Out of interest, dominated by manufacturers or importers 1 2 3 4 last

14. Business coverage … Customers can reach ‘CONEX’ anywhere as long as they can get access to internet connection or via telephone to contact call center. Delivery is provided through out Thailand territory. In Power Zone, CONEX arrange its own fleet to handover goods to customers. Outside will be by subcontractors, post and transportation service firms.

15. Phase III Virtual Catalog Development Plan Catalog launched Dec 2008 to complete 30,000 SKUs No 1 industrial e-commerce site (with virtual catalog) And 500 pages catalog Expected to have 100,000 SKUs In 2009 Nov 30,000 SKUs Oct Phase II website Sep Aug Launched Jul 10,000 SKUs Jun Phase I website May 3,000 SKUs Apr Registered Mar Feb

16. Organization Structure to support commitments.. Managing Director Nat Product Management Call Center Website Representatives Operation Business Support Credit Control Ek Au Nan Nat Tum Kai Accounting Nui Nat Sanun Prasert Noi Jack Karn IT Nong Vichai Ko Jum

17. Facilities … Office & Warehouse 900 m2 Call Center, fully equipped GPS monitoring online Self delivery in power zone

18. Expectation for growth … Within 2008 CONEX expect to achieve Baht 1,000 m turnover . Revenue in million baht Expected number of customer base Members in pocket Numbers of active customers per month

19. Thank you