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Chapter 7

Learn about the purpose and process of exploratory research, including different types and levels of management decision-related secondary sources and evaluating external information sources. Understand the process for conducting literature searches and how they differ from internal data mining techniques.

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Chapter 7

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  1. Chapter 7 Secondary Data Searches

  2. Learning Objectives Understand the . . . • purpose and process of exploratory research • two types and three levels of management decision-related secondary sources • five types of external information and the factors for evaluating the value of a source and its content

  3. Learning Objectives Understand . . . • the process for conducting a literature search • data mining and how internal data mining techniques differ from literature searches.

  4. Exploratory Phase Search Strategy Discovery/ Analysis Secondary Sources Search Strategy Expert Interview Group Discussions Individual Depth Interviews

  5. Exhibit 7-1 Integration of Secondary Data into theResearch Process

  6. Objectives of Secondary Searches • Expand understanding of management dilemma • Gather background information • Identify information that should be gathered • Identify sources for and actual questions that might be used • Identify sources for and actual sample frames that might be used

  7. Conducting a Literature Search Define management dilemma Consult books for relevant terms Use terms to search Locate/review secondary sources Evaluate value of each source and content

  8. Whiteboard technology makes the discussion of symptoms relevant to the management-research question hierarchy easier

  9. Levels of Information Primary Sources: Memos Letters Interviews Speeches Laws Internal records Secondary Sources: Encyclopedias Textbooks Handbooks Magazines Newspapers Newscasts Tertiary Sources: Indexes Bibliographies Internet search engines

  10. Exhibit 7-2 Integrating Secondary Data

  11. The U.S. Government is the world’s largest source of data

  12. Handbooks Information Sources Indexes/ Bibliographies Directories Dictionaries Types Encyclopedias

  13. Audience Evaluating Information Sources Purpose Format Scope Evaluation Factors Authority

  14. Exhibit 7-4 Review of Advanced Search Options

  15. Exhibit 7-5 Advanced Searching Process

  16. Exhibit 7-9 The Evolution of Data Mining

  17. Exhibit 7-10 Data Mining in Business

  18. Exhibit 7-12 Data-Mining Process

  19. Bibliography Bibliographic Database Data Mart Data Mining Data Visualization Data Warehouse Dictionary Directory Encyclopedia Exploratory research Handbook Individual depth interview Index Literature search Portal Primary sources Search query Secondary sources Source evaluation Purpose Scope Authority Audience Format Tertiary sources Key Terms

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