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The Incentive Industry Trends 2011

This survey report provides insights into the trends and outlook for the incentive industry in 2011. It covers topics such as incentive travel programs, merchandise non-cash programs, budget changes, and the impact of the economy. The report also highlights anticipated changes in various aspects of incentive programs, including destinations, accommodations, budgets, and award strategies.

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The Incentive Industry Trends 2011

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  1. The Incentive Industry Trends 2011 PULSE SURVEY June 2011

  2. Background and Survey Purpose Beginning in August 2008 it was decided that an appropriate topic for the 2008 Pulse Survey would be an incentive industry trends outlook for 2009 and with the continued economic conditions, also an appropriate topic for the trends outlook for 2011/2012. Given that the Incentive Research Foundation (IRF) is charged with advancing the science of incentives, it surveyed industry professionals to obtain their opinions about the more salient trends affecting the industry during 2011/2012. To this end, the IRF asked these professionals questions on trends with regard to incentive travel programs, merchandise non-cash programs, and budget changes forecast for 2012. In addition to the current topic on industry trends, the IRF tracks core issues of continuing interest to the industry: • The extent to which company financial forecasts influence incentive programs; • The effect of competitor reactions on company incentive programs; and • Sensitivity to others’ perceptions of company incentive programs.

  3. Research Methods

  4. Highlights: Core Issues

  5. Current TopicIndustry Trends for 2011/2012 Incentive Travel Programs Merchandise Non-Cash Programs ROI – Budget Considerations

  6. Perceived Impact of the Economy on Ability to Plan and Implement Incentive Travel Programs In your opinion in 2009, what impact will the economy have on your ability to plan and implement travel incentive programs? (N=134) Note: The response categories were modified in the May 2011 and the historical data was adjusted to reflect these changes.

  7. Techniques Used In 2012 To Enhance The Air Transportation Portion Of Incentive Travel Programs, What Component? With regard to the air transportation portion of incentive travel programs, what techniques will be used in 2012 to enhance this component? Check all that apply. (n=130)

  8. Anticipated Changes In 2011 With Regards To Incentive Travel Program Destinations In 2011, do you anticipate any of the following changes will be made with regard to incentive travel program destinations? Check all that apply. (n=111)

  9. Anticipated Changes In 2012 With Regards To Incentive Travel Accommodations With regard to accommodations for incentive travel programs in 2011 what changes, if any, will be made? Check all that apply.(n=134)

  10. Anticipated Changes In Coming Year With Regards To Sponsored Non-Meal Related Components With regard to the sponsored (paid by your company) non-meal related components such as airline tickets, transfers, gifts, etc for incentive travel programs, what changes will be made in the coming year? (n=103)

  11. Anticipated Changes With The Involvement Of Procurement And Purchasing In Travel Incentive Programs In the coming year, do you anticipate the involvement of procurement and purchasing with regard to your incentive programs to…(n=105)

  12. Anticipated Changes In Incentive Travel Program Budgets for This Year year, do you anticipate budgets for incentive travel programs in general to… (n=116)

  13. Trend Strategy For The Consideration Of Award Strategy Moving (Either Temporarily Or Permanently) From "Group Trips" To "Individual Travel Packages" With regard to planning and implementing incentive travel award programs, do you anticipate the consideration of award strategy moving (either temporarily or permanently) from "group trips" to "individual travel packages" to…n=116)

  14. Perceived Impact of the Economy on Ability to Plan and Implement Merchandise Non-Cash Incentive Programs Do you anticipate budgets for merchandise non-cash incentive programs in the coming year to…(n=134) Note: 2008 vs. 2009 percentages not comparable because “not involved” response category added in 2009 survey. Note: The response categories were modified in the May 2011 and the historical data was adjusted to reflect these changes.

  15. Anticipated Changes This Year With Regards To Merchandise Non-cash Incentive Programs Award Selections With regard to merchandise non-cash incentive programs, what changes,, will be made this year with award selections? (n=134)

  16. Anticipated Changes In Merchandise Non-Cash Incentive Program Budgets for the Coming Year In 2010, do you anticipate budgets for merchandise non-cash incentive programs in general to…(n=113)

  17. General IssuesOf Interest to the Industry Budget Changes for Incentive Program Elements

  18. Anticipated Changes Incentive Program Elements This year, do you anticipate the following incentive program elements will increase, decrease or remain the same? (n=134)

  19. Impact on Incentive Program As A Result Of The Current Economic Conditions As a result of the recent economic conditions, have you made a change to your upcoming incentive program, and if so have you… (n=134)

  20. Impact of Budget Changes on Employee Morale You indicated that you have [inserted response on change to their program], what impact has this has on…

  21. Impact of Budget Changes on Sales Results You indicated that you have [inserted response on change to their program], what impact has this has on…

  22. Impact of Budget Changes on Profitability Results You indicated that you have [inserted response on change to their program], what impact has this has on…

  23. Use of Enhancement Tools/Techniques for Incentive Programs Are you using any of the following to enhance your programs? (Check all that apply) …(n=134)

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